Knowledge Transfer and Innovation in Brazilian Multinational Companies

The article analyzes how innovation generation occurs in subsidiaries of Brazilian multinational corporations acting in Portugal, specifically the role of customers in the process and the knowledge dynamics. A multiple case study approach was conducted in four subsidiaries operating in the Portugues...

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Autores principales:	Maehler,Alisson Eduardo, Marques Curado,Carla Maria, Ávila Pedrozo,Eugênio, Pedro Pires,José
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2011
Materias:	Knowledge innovation customer intelligence multinational companies subsidiaries
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242011000400001
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spelling	oai:scielo:S0718-272420110004000012012-02-03Knowledge Transfer and Innovation in Brazilian Multinational CompaniesMaehler,Alisson EduardoMarques Curado,Carla MariaÁvila Pedrozo,EugênioPedro Pires,José Knowledge innovation customer intelligence multinational companies subsidiaries The article analyzes how innovation generation occurs in subsidiaries of Brazilian multinational corporations acting in Portugal, specifically the role of customers in the process and the knowledge dynamics. A multiple case study approach was conducted in four subsidiaries operating in the Portuguese market for at least one year. Firms came from different activity sectors and sizes. Results identify permanent knowledge exchange flows between subsidiaries and headquarters, while the largest pour is from the later ones (in Brazil) to their wings in Portugal. There are frequent innovations taking place in Portuguese subsidiaries. Such innovation processes are typically incremental in nature and occur predominantly in only some areas of the organization, where greater specialization and expertise are located. The most relevant results regard the existing strong interaction between subsidiaries and markets, especially with the larger customers that con- tribute with suggestions and are able to influence the new products creation in the subsidiaries.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.6 n.4 20112011-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242011000400001en10.4067/S0718-27242011000400001
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Knowledge innovation customer intelligence multinational companies subsidiaries
spellingShingle	Knowledge innovation customer intelligence multinational companies subsidiaries Maehler,Alisson Eduardo Marques Curado,Carla Maria Ávila Pedrozo,Eugênio Pedro Pires,José Knowledge Transfer and Innovation in Brazilian Multinational Companies
description	The article analyzes how innovation generation occurs in subsidiaries of Brazilian multinational corporations acting in Portugal, specifically the role of customers in the process and the knowledge dynamics. A multiple case study approach was conducted in four subsidiaries operating in the Portuguese market for at least one year. Firms came from different activity sectors and sizes. Results identify permanent knowledge exchange flows between subsidiaries and headquarters, while the largest pour is from the later ones (in Brazil) to their wings in Portugal. There are frequent innovations taking place in Portuguese subsidiaries. Such innovation processes are typically incremental in nature and occur predominantly in only some areas of the organization, where greater specialization and expertise are located. The most relevant results regard the existing strong interaction between subsidiaries and markets, especially with the larger customers that con- tribute with suggestions and are able to influence the new products creation in the subsidiaries.
author	Maehler,Alisson Eduardo Marques Curado,Carla Maria Ávila Pedrozo,Eugênio Pedro Pires,José
author_facet	Maehler,Alisson Eduardo Marques Curado,Carla Maria Ávila Pedrozo,Eugênio Pedro Pires,José
author_sort	Maehler,Alisson Eduardo
title	Knowledge Transfer and Innovation in Brazilian Multinational Companies
title_short	Knowledge Transfer and Innovation in Brazilian Multinational Companies
title_full	Knowledge Transfer and Innovation in Brazilian Multinational Companies
title_fullStr	Knowledge Transfer and Innovation in Brazilian Multinational Companies
title_full_unstemmed	Knowledge Transfer and Innovation in Brazilian Multinational Companies
title_sort	knowledge transfer and innovation in brazilian multinational companies
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2011
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242011000400001
work_keys_str_mv	AT maehleralissoneduardo knowledgetransferandinnovationinbrazilianmultinationalcompanies AT marquescuradocarlamaria knowledgetransferandinnovationinbrazilianmultinationalcompanies AT avilapedrozoeugenio knowledgetransferandinnovationinbrazilianmultinationalcompanies AT pedropiresjose knowledgetransferandinnovationinbrazilianmultinationalcompanies
_version_	1714203213757939712

Knowledge Transfer and Innovation in Brazilian Multinational Companies

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