The Challenges of Innovation in American Companies: An Executive Ethnographic Investigation

Effective, sustained innovation remains one of the great challenges facing almost every company in America. But research shows that the average firm is failing at innovation most of the time. Using an ethnographic research approach, including field research and depth interviewing, the authors of the...

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Autores principales: Crane,Frederick G, Meyer,Marc H
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2011
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242011000400014
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spelling oai:scielo:S0718-272420110004000142012-02-03The Challenges of Innovation in American Companies: An Executive Ethnographic InvestigationCrane,Frederick GMeyer,Marc H Corporate innovation problems prescriptions ethnography executives Effective, sustained innovation remains one of the great challenges facing almost every company in America. But research shows that the average firm is failing at innovation most of the time. Using an ethnographic research approach, including field research and depth interviewing, the authors of the paper report what executives revealed as the principal reasons why their companies are struggling with innovation.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.6 n.4 20112011-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242011000400014en10.4067/S0718-27242011000400014
institution Scielo Chile
collection Scielo Chile
language English
topic Corporate innovation
problems
prescriptions
ethnography
executives
spellingShingle Corporate innovation
problems
prescriptions
ethnography
executives
Crane,Frederick G
Meyer,Marc H
The Challenges of Innovation in American Companies: An Executive Ethnographic Investigation
description Effective, sustained innovation remains one of the great challenges facing almost every company in America. But research shows that the average firm is failing at innovation most of the time. Using an ethnographic research approach, including field research and depth interviewing, the authors of the paper report what executives revealed as the principal reasons why their companies are struggling with innovation.
author Crane,Frederick G
Meyer,Marc H
author_facet Crane,Frederick G
Meyer,Marc H
author_sort Crane,Frederick G
title The Challenges of Innovation in American Companies: An Executive Ethnographic Investigation
title_short The Challenges of Innovation in American Companies: An Executive Ethnographic Investigation
title_full The Challenges of Innovation in American Companies: An Executive Ethnographic Investigation
title_fullStr The Challenges of Innovation in American Companies: An Executive Ethnographic Investigation
title_full_unstemmed The Challenges of Innovation in American Companies: An Executive Ethnographic Investigation
title_sort challenges of innovation in american companies: an executive ethnographic investigation
publisher Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate 2011
url http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242011000400014
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