The Challenges of Innovation in American Companies: An Executive Ethnographic Investigation
Effective, sustained innovation remains one of the great challenges facing almost every company in America. But research shows that the average firm is failing at innovation most of the time. Using an ethnographic research approach, including field research and depth interviewing, the authors of the...
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2011
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oai:scielo:S0718-272420110004000142012-02-03The Challenges of Innovation in American Companies: An Executive Ethnographic InvestigationCrane,Frederick GMeyer,Marc H Corporate innovation problems prescriptions ethnography executives Effective, sustained innovation remains one of the great challenges facing almost every company in America. But research shows that the average firm is failing at innovation most of the time. Using an ethnographic research approach, including field research and depth interviewing, the authors of the paper report what executives revealed as the principal reasons why their companies are struggling with innovation.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.6 n.4 20112011-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242011000400014en10.4067/S0718-27242011000400014 |
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Scielo Chile |
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Scielo Chile |
language |
English |
topic |
Corporate innovation problems prescriptions ethnography executives |
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Corporate innovation problems prescriptions ethnography executives Crane,Frederick G Meyer,Marc H The Challenges of Innovation in American Companies: An Executive Ethnographic Investigation |
description |
Effective, sustained innovation remains one of the great challenges facing almost every company in America. But research shows that the average firm is failing at innovation most of the time. Using an ethnographic research approach, including field research and depth interviewing, the authors of the paper report what executives revealed as the principal reasons why their companies are struggling with innovation. |
author |
Crane,Frederick G Meyer,Marc H |
author_facet |
Crane,Frederick G Meyer,Marc H |
author_sort |
Crane,Frederick G |
title |
The Challenges of Innovation in American Companies: An Executive Ethnographic Investigation |
title_short |
The Challenges of Innovation in American Companies: An Executive Ethnographic Investigation |
title_full |
The Challenges of Innovation in American Companies: An Executive Ethnographic Investigation |
title_fullStr |
The Challenges of Innovation in American Companies: An Executive Ethnographic Investigation |
title_full_unstemmed |
The Challenges of Innovation in American Companies: An Executive Ethnographic Investigation |
title_sort |
challenges of innovation in american companies: an executive ethnographic investigation |
publisher |
Universidad Alberto Hurtado. Facultad de Economía y Negocios |
publishDate |
2011 |
url |
http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242011000400014 |
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