New Product Development in Traditional Industries: Decision-Making Revised
This paper investigates whether decisions considered as common in new product development literature are also valid in a region characterized by traditional industries. The research is grounded on innovative companies in the Valencian Region (Spain). Using the statistical tool of factor analysis, we...
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| Lenguaje: | English |
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2012
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242012000100003 |
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