Integration in New Product Development: Case Study in a Large Brazilian High-Technology Company

Integration in New Product Development: Case Study in a Large Brazilian High-Technology Company

Proficiency in management activities undertaken in product development processes is regarded as a key competitive advantage for companies, particularly for high-tech industrial firms, which benefit from the important competitiveness factor of launching products with a differentiated technological co...

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Autores principales: Jugend,Daniel, da Silva,Sérgio Luis
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2012
Materias:
Integration
technology management
new product development
brazilian high-technology company
Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242012000100004
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