Small Companies Innovations in Emerging Countries: E-Business Adoption and its Business Model
Organizations have been taking advantage of e-business as an innovative opportunity to improve business results, but small companies have not been adopting this tool as quickly as large corporations. There are several studies on the adoption of e-business in developed countries, but there are fewer...
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2012
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oai:scielo:S0718-272420120002000092012-11-13Small Companies Innovations in Emerging Countries: E-Business Adoption and its Business ModelNovaes Zilber,Silviade Araújo,José Braz innovation e-business small companies emerging country business model Organizations have been taking advantage of e-business as an innovative opportunity to improve business results, but small companies have not been adopting this tool as quickly as large corporations. There are several studies on the adoption of e-business in developed countries, but there are fewer studies in emerging Latin American countries. Thus, the goal of this study was to describe the business model of small companies that have adopted e-business (an innovation to this segment) in an emerging Latin American country. For that, we used a quantitative approach trough a survey data. Main results: the owners/shareholders play a central role in making decisions about the adoption of e-business; the main value delivered from using the internet was improved brand and/or product awareness. The companies using e-business achieved increase in business and an expanded geographic scope of sales. The main difficulties encountered were training personnel to work on the internet and defining which web activities can lead to achieve strategic objectives.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.7 n.2 20122012-07-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242012000200009en10.4067/S0718-27242012000200009 |
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innovation e-business small companies emerging country business model |
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innovation e-business small companies emerging country business model Novaes Zilber,Silvia de Araújo,José Braz Small Companies Innovations in Emerging Countries: E-Business Adoption and its Business Model |
description |
Organizations have been taking advantage of e-business as an innovative opportunity to improve business results, but small companies have not been adopting this tool as quickly as large corporations. There are several studies on the adoption of e-business in developed countries, but there are fewer studies in emerging Latin American countries. Thus, the goal of this study was to describe the business model of small companies that have adopted e-business (an innovation to this segment) in an emerging Latin American country. For that, we used a quantitative approach trough a survey data. Main results: the owners/shareholders play a central role in making decisions about the adoption of e-business; the main value delivered from using the internet was improved brand and/or product awareness. The companies using e-business achieved increase in business and an expanded geographic scope of sales. The main difficulties encountered were training personnel to work on the internet and defining which web activities can lead to achieve strategic objectives. |
author |
Novaes Zilber,Silvia de Araújo,José Braz |
author_facet |
Novaes Zilber,Silvia de Araújo,José Braz |
author_sort |
Novaes Zilber,Silvia |
title |
Small Companies Innovations in Emerging Countries: E-Business Adoption and its Business Model |
title_short |
Small Companies Innovations in Emerging Countries: E-Business Adoption and its Business Model |
title_full |
Small Companies Innovations in Emerging Countries: E-Business Adoption and its Business Model |
title_fullStr |
Small Companies Innovations in Emerging Countries: E-Business Adoption and its Business Model |
title_full_unstemmed |
Small Companies Innovations in Emerging Countries: E-Business Adoption and its Business Model |
title_sort |
small companies innovations in emerging countries: e-business adoption and its business model |
publisher |
Universidad Alberto Hurtado. Facultad de Economía y Negocios |
publishDate |
2012 |
url |
http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242012000200009 |
work_keys_str_mv |
AT novaeszilbersilvia smallcompaniesinnovationsinemergingcountriesebusinessadoptionanditsbusinessmodel AT dearaujojosebraz smallcompaniesinnovationsinemergingcountriesebusinessadoptionanditsbusinessmodel |
_version_ |
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