Strategic Orientation Towards Sustainable Innovation: A Case Study in a Brazilian University
The technological development that results from innovation can lead to considerable environmental impact. Yet, companies and other stakeholders have not done enough to develop strategies for minimizing waste management. The present study contributes to research in this area, by empirically examining...
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| Lenguaje: | English |
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2012
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| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242012000200016 |
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oai:scielo:S0718-272420120002000162012-11-13Strategic Orientation Towards Sustainable Innovation: A Case Study in a Brazilian UniversityLeodir Löbler,MauriGomes da Silva,BeloniPozzobon,Daniela MariaMaffini Gomes,Clandia technological innovation waste management environmental strategy electronic industry public university The technological development that results from innovation can lead to considerable environmental impact. Yet, companies and other stakeholders have not done enough to develop strategies for minimizing waste management. The present study contributes to research in this area, by empirically examining the link between the management of technological innovation and sustainability. A case study was carried out to examine the extent to which there is strategic orientation towards both technological innovation and sustainability in a large public university in Brazil. The results show the importance of integrating sustainability activities within the organisation’s corporate strategy: although the researched organisation had sufficient theoretical knowledge about waste management, the lack of an integrated strategy led to uncoordinated attempts at recycling within the university.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.7 n.2 20122012-07-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242012000200016en10.4067/S0718-27242012000200016 |
| institution |
Scielo Chile |
| collection |
Scielo Chile |
| language |
English |
| topic |
technological innovation waste management environmental strategy electronic industry public university |
| spellingShingle |
technological innovation waste management environmental strategy electronic industry public university Leodir Löbler,Mauri Gomes da Silva,Beloni Pozzobon,Daniela Maria Maffini Gomes,Clandia Strategic Orientation Towards Sustainable Innovation: A Case Study in a Brazilian University |
| description |
The technological development that results from innovation can lead to considerable environmental impact. Yet, companies and other stakeholders have not done enough to develop strategies for minimizing waste management. The present study contributes to research in this area, by empirically examining the link between the management of technological innovation and sustainability. A case study was carried out to examine the extent to which there is strategic orientation towards both technological innovation and sustainability in a large public university in Brazil. The results show the importance of integrating sustainability activities within the organisation’s corporate strategy: although the researched organisation had sufficient theoretical knowledge about waste management, the lack of an integrated strategy led to uncoordinated attempts at recycling within the university. |
| author |
Leodir Löbler,Mauri Gomes da Silva,Beloni Pozzobon,Daniela Maria Maffini Gomes,Clandia |
| author_facet |
Leodir Löbler,Mauri Gomes da Silva,Beloni Pozzobon,Daniela Maria Maffini Gomes,Clandia |
| author_sort |
Leodir Löbler,Mauri |
| title |
Strategic Orientation Towards Sustainable Innovation: A Case Study in a Brazilian University |
| title_short |
Strategic Orientation Towards Sustainable Innovation: A Case Study in a Brazilian University |
| title_full |
Strategic Orientation Towards Sustainable Innovation: A Case Study in a Brazilian University |
| title_fullStr |
Strategic Orientation Towards Sustainable Innovation: A Case Study in a Brazilian University |
| title_full_unstemmed |
Strategic Orientation Towards Sustainable Innovation: A Case Study in a Brazilian University |
| title_sort |
strategic orientation towards sustainable innovation: a case study in a brazilian university |
| publisher |
Universidad Alberto Hurtado. Facultad de Economía y Negocios |
| publishDate |
2012 |
| url |
http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242012000200016 |
| work_keys_str_mv |
AT leodirloblermauri strategicorientationtowardssustainableinnovationacasestudyinabrazilianuniversity AT gomesdasilvabeloni strategicorientationtowardssustainableinnovationacasestudyinabrazilianuniversity AT pozzobondanielamaria strategicorientationtowardssustainableinnovationacasestudyinabrazilianuniversity AT maffinigomesclandia strategicorientationtowardssustainableinnovationacasestudyinabrazilianuniversity |
| _version_ |
1714203221822537728 |