Innovation in Retail Process: From Consumers’ Experience to Immersive Store Design
Due to the current advances in Information and Communication Technologies and consumers’ increasing interest in entertaining and interactive retail environments, the sector of retailing is forced to pursuit innovation to maintain existing consumers and attract new ones. Especially the use...
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| Lenguaje: | English |
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2012
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| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242012000300016 |
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oai:scielo:S0718-272420120003000162014-09-11Innovation in Retail Process: From Consumers’ Experience to Immersive Store DesignPantano,EleonoraLaria,Giuseppe technology management innovation virtual reality retailing consumer perception Due to the current advances in Information and Communication Technologies and consumers’ increasing interest in entertaining and interactive retail environments, the sector of retailing is forced to pursuit innovation to maintain existing consumers and attract new ones. Especially the use of virtual reality techniques offers tools for supporting the design of innovative systems capable of enhancing this process. The aim of this paper is to integrate the consumers’ experience in the development of innovation process for retailing. In particular, our findings highlight how the immersive technologies can be an efficient tool for pushing innovation in retailing. Therefore, the paper provides important issues for scholars and practitioners.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.7 n.3 20122012-10-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242012000300016en10.4067/S0718-27242012000300016 |
| institution |
Scielo Chile |
| collection |
Scielo Chile |
| language |
English |
| topic |
technology management innovation virtual reality retailing consumer perception |
| spellingShingle |
technology management innovation virtual reality retailing consumer perception Pantano,Eleonora Laria,Giuseppe Innovation in Retail Process: From Consumers’ Experience to Immersive Store Design |
| description |
Due to the current advances in Information and Communication Technologies and consumers’ increasing interest in entertaining and interactive retail environments, the sector of retailing is forced to pursuit innovation to maintain existing consumers and attract new ones. Especially the use of virtual reality techniques offers tools for supporting the design of innovative systems capable of enhancing this process. The aim of this paper is to integrate the consumers’ experience in the development of innovation process for retailing. In particular, our findings highlight how the immersive technologies can be an efficient tool for pushing innovation in retailing. Therefore, the paper provides important issues for scholars and practitioners. |
| author |
Pantano,Eleonora Laria,Giuseppe |
| author_facet |
Pantano,Eleonora Laria,Giuseppe |
| author_sort |
Pantano,Eleonora |
| title |
Innovation in Retail Process: From Consumers’ Experience to Immersive Store Design |
| title_short |
Innovation in Retail Process: From Consumers’ Experience to Immersive Store Design |
| title_full |
Innovation in Retail Process: From Consumers’ Experience to Immersive Store Design |
| title_fullStr |
Innovation in Retail Process: From Consumers’ Experience to Immersive Store Design |
| title_full_unstemmed |
Innovation in Retail Process: From Consumers’ Experience to Immersive Store Design |
| title_sort |
innovation in retail process: from consumers’ experience to immersive store design |
| publisher |
Universidad Alberto Hurtado. Facultad de Economía y Negocios |
| publishDate |
2012 |
| url |
http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242012000300016 |
| work_keys_str_mv |
AT pantanoeleonora innovationinretailprocessfromconsumers8217experiencetoimmersivestoredesign AT lariagiuseppe innovationinretailprocessfromconsumers8217experiencetoimmersivestoredesign |
| _version_ |
1714203224437686272 |