Innovation in Retail Process: From Consumers’ Experience to Immersive Store Design
Due to the current advances in Information and Communication Technologies and consumers’ increasing interest in entertaining and interactive retail environments, the sector of retailing is forced to pursuit innovation to maintain existing consumers and attract new ones. Especially the use...
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| Autores principales: | , |
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| Lenguaje: | English |
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2012
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242012000300016 |
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