Impact of RFID on the Retail Value Chain: An Exploratory Study Using a Mixed Method Approach

While several large retailers have mandated RFID deployment across their value chains, the case for RFID adoption in retail still remains uncertain. This paper aims at providing a realistic perspective of the immense potential of RFID, taking adoption drivers, potential benefits, and implementation...

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Autor principal:	Bhattacharya,Mithu
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2012
Materias:	rfid retail content analysis delphi new technology adoption
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242012000400003
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spelling	oai:scielo:S0718-272420120004000032013-05-02Impact of RFID on the Retail Value Chain: An Exploratory Study Using a Mixed Method ApproachBhattacharya,Mithu rfid retail content analysis delphi new technology adoption While several large retailers have mandated RFID deployment across their value chains, the case for RFID adoption in retail still remains uncertain. This paper aims at providing a realistic perspective of the immense potential of RFID, taking adoption drivers, potential benefits, and implementation challenges into account. In this paper, a mixed methodological approach is used that caters to the exploratory nature of the work to quantitatively analyze RFID adoption drivers, benefits, and implementation challenges. First content analysis is applied to analyze academic and trade articles to come up with key issues and concepts. The results from the content analysis acted as input for a Delphi study which is the second methodology. The combined results from the two methods provide deep insights and enhance understanding of important implementation issues related to RFID adoption in the retail sector and also aid in drawing meaningful managerial conclusions.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.7 n.4 20122012-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242012000400003en10.4067/S0718-27242012000400003
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	rfid retail content analysis delphi new technology adoption
spellingShingle	rfid retail content analysis delphi new technology adoption Bhattacharya,Mithu Impact of RFID on the Retail Value Chain: An Exploratory Study Using a Mixed Method Approach
description	While several large retailers have mandated RFID deployment across their value chains, the case for RFID adoption in retail still remains uncertain. This paper aims at providing a realistic perspective of the immense potential of RFID, taking adoption drivers, potential benefits, and implementation challenges into account. In this paper, a mixed methodological approach is used that caters to the exploratory nature of the work to quantitatively analyze RFID adoption drivers, benefits, and implementation challenges. First content analysis is applied to analyze academic and trade articles to come up with key issues and concepts. The results from the content analysis acted as input for a Delphi study which is the second methodology. The combined results from the two methods provide deep insights and enhance understanding of important implementation issues related to RFID adoption in the retail sector and also aid in drawing meaningful managerial conclusions.
author	Bhattacharya,Mithu
author_facet	Bhattacharya,Mithu
author_sort	Bhattacharya,Mithu
title	Impact of RFID on the Retail Value Chain: An Exploratory Study Using a Mixed Method Approach
title_short	Impact of RFID on the Retail Value Chain: An Exploratory Study Using a Mixed Method Approach
title_full	Impact of RFID on the Retail Value Chain: An Exploratory Study Using a Mixed Method Approach
title_fullStr	Impact of RFID on the Retail Value Chain: An Exploratory Study Using a Mixed Method Approach
title_full_unstemmed	Impact of RFID on the Retail Value Chain: An Exploratory Study Using a Mixed Method Approach
title_sort	impact of rfid on the retail value chain: an exploratory study using a mixed method approach
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2012
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242012000400003
work_keys_str_mv	AT bhattacharyamithu impactofrfidontheretailvaluechainanexploratorystudyusingamixedmethodapproach
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Impact of RFID on the Retail Value Chain: An Exploratory Study Using a Mixed Method Approach

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