Impact of RFID on the Retail Value Chain: An Exploratory Study Using a Mixed Method Approach

Impact of RFID on the Retail Value Chain: An Exploratory Study Using a Mixed Method Approach

While several large retailers have mandated RFID deployment across their value chains, the case for RFID adoption in retail still remains uncertain. This paper aims at providing a realistic perspective of the immense potential of RFID, taking adoption drivers, potential benefits, and implementation...

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Autor principal: Bhattacharya,Mithu
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2012
Materias:
rfid
retail
content analysis
delphi
new technology adoption
Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242012000400003
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