Alignment of Quality Management in SMEs with the Market Performance

The purpose of this research is to relate competitiveness through productivity on Small and Medium Enterprises (SMEs) with the level of quality that these companies are and the market segment they serve. The methodology used was a multiple case study using questionnaires and systematic observations...

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Autores principales:	Rocha Kachba,Yslene, Souza Plath,André Mathias, Gomes Gitirana Ferreira,Marcelo, Forcellini,Fernando Antonio
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2012
Materias:	quality management market segment competitiveness
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242012000400008
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spelling	oai:scielo:S0718-272420120004000082013-05-02Alignment of Quality Management in SMEs with the Market PerformanceRocha Kachba,YsleneSouza Plath,André MathiasGomes Gitirana Ferreira,MarceloForcellini,Fernando Antonio quality management market segment competitiveness The purpose of this research is to relate competitiveness through productivity on Small and Medium Enterprises (SMEs) with the level of quality that these companies are and the market segment they serve. The methodology used was a multiple case study using questionnaires and systematic observations in SMEs. Results showed that the quality of the companies surveyed is determined by the market segment in which they operate. Quality management is based on the end customer and the view of entrepreneurs look beyond the premises of their companies. The importance of this research is to relate the market segment with the quality level used in SMEs, a strategy required for the current competitiveness.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.7 n.4 20122012-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242012000400008en10.4067/S0718-27242012000400008
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	quality management market segment competitiveness
spellingShingle	quality management market segment competitiveness Rocha Kachba,Yslene Souza Plath,André Mathias Gomes Gitirana Ferreira,Marcelo Forcellini,Fernando Antonio Alignment of Quality Management in SMEs with the Market Performance
description	The purpose of this research is to relate competitiveness through productivity on Small and Medium Enterprises (SMEs) with the level of quality that these companies are and the market segment they serve. The methodology used was a multiple case study using questionnaires and systematic observations in SMEs. Results showed that the quality of the companies surveyed is determined by the market segment in which they operate. Quality management is based on the end customer and the view of entrepreneurs look beyond the premises of their companies. The importance of this research is to relate the market segment with the quality level used in SMEs, a strategy required for the current competitiveness.
author	Rocha Kachba,Yslene Souza Plath,André Mathias Gomes Gitirana Ferreira,Marcelo Forcellini,Fernando Antonio
author_facet	Rocha Kachba,Yslene Souza Plath,André Mathias Gomes Gitirana Ferreira,Marcelo Forcellini,Fernando Antonio
author_sort	Rocha Kachba,Yslene
title	Alignment of Quality Management in SMEs with the Market Performance
title_short	Alignment of Quality Management in SMEs with the Market Performance
title_full	Alignment of Quality Management in SMEs with the Market Performance
title_fullStr	Alignment of Quality Management in SMEs with the Market Performance
title_full_unstemmed	Alignment of Quality Management in SMEs with the Market Performance
title_sort	alignment of quality management in smes with the market performance
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2012
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242012000400008
work_keys_str_mv	AT rochakachbayslene alignmentofqualitymanagementinsmeswiththemarketperformance AT souzaplathandremathias alignmentofqualitymanagementinsmeswiththemarketperformance AT gomesgitiranaferreiramarcelo alignmentofqualitymanagementinsmeswiththemarketperformance AT forcellinifernandoantonio alignmentofqualitymanagementinsmeswiththemarketperformance
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Alignment of Quality Management in SMEs with the Market Performance

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