Acceptance and Use of Information and Communications Technology: A UTAUT and Flow Based Theoretical Model

The world has changed a lot in the past years. The rapid advances in technology and the changing of the communication channels have changed the way people work and, for many, where do they work from. The Internet and mobile technology, the two most dynamic technological forces in modern information...

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Autores principales:	Alwahaishi,Saleh, Snásel,Václav
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2013
Materias:	technology adoption ict acceptance mobile internet utaut model flow theory
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000200005
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spelling	oai:scielo:S0718-272420130002000052013-08-13Acceptance and Use of Information and Communications Technology: A UTAUT and Flow Based Theoretical ModelAlwahaishi,SalehSnásel,Václav technology adoption ict acceptance mobile internet utaut model flow theory The world has changed a lot in the past years. The rapid advances in technology and the changing of the communication channels have changed the way people work and, for many, where do they work from. The Internet and mobile technology, the two most dynamic technological forces in modern information and communications technology (ICT) are converging into one ubiquitous mobile Internet service, which will change our way of both doing business and dealing with our daily routine activities. As the use of ICT expands globally, there is need for further research into cultural aspects and implications of ICT. The acceptance of Information Technology (IT) has become a fundamental part of the research plan for most organizations (Igbaria I993). In IT research, numerous theories are used to understand users' adoption of new technologies. Various models were developed including the Technology Acceptance Model, Theory of Reasoned Action, Theory of Planned Behavior, and recently, the Unified Theory of Acceptance and Use of Technology. Each of these models has sought to identify the factors which influence a citizen's intention or actual use of information technology. Drawing on the UTAUT model and Flow Theory, this research composes a new hybrid theoretical framework to identify the factors affecting the acceptance and use of Mobile Internet -as an ICT application- in a consumer context. The proposed model incorporates eight constructs: Performance Expectancy, Effort Expectancy, Facilitating Conditions, Social Influences, Perceived Value, Perceived Playfulness, Attention Focus, and Behavioral intention. Data collected online from 238 respondents in Saudi Arabia were tested against the research model, using the structural equation modeling approach. The proposed model was mostly supported by the empirical data. The findings of this study provide several crucial implications for ICT and, in particular, mobile Internet service practitioners and researchersinfo:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.8 n.2 20132013-05-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000200005en10.4067/S0718-27242013000200005
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	technology adoption ict acceptance mobile internet utaut model flow theory
spellingShingle	technology adoption ict acceptance mobile internet utaut model flow theory Alwahaishi,Saleh Snásel,Václav Acceptance and Use of Information and Communications Technology: A UTAUT and Flow Based Theoretical Model
description	The world has changed a lot in the past years. The rapid advances in technology and the changing of the communication channels have changed the way people work and, for many, where do they work from. The Internet and mobile technology, the two most dynamic technological forces in modern information and communications technology (ICT) are converging into one ubiquitous mobile Internet service, which will change our way of both doing business and dealing with our daily routine activities. As the use of ICT expands globally, there is need for further research into cultural aspects and implications of ICT. The acceptance of Information Technology (IT) has become a fundamental part of the research plan for most organizations (Igbaria I993). In IT research, numerous theories are used to understand users' adoption of new technologies. Various models were developed including the Technology Acceptance Model, Theory of Reasoned Action, Theory of Planned Behavior, and recently, the Unified Theory of Acceptance and Use of Technology. Each of these models has sought to identify the factors which influence a citizen's intention or actual use of information technology. Drawing on the UTAUT model and Flow Theory, this research composes a new hybrid theoretical framework to identify the factors affecting the acceptance and use of Mobile Internet -as an ICT application- in a consumer context. The proposed model incorporates eight constructs: Performance Expectancy, Effort Expectancy, Facilitating Conditions, Social Influences, Perceived Value, Perceived Playfulness, Attention Focus, and Behavioral intention. Data collected online from 238 respondents in Saudi Arabia were tested against the research model, using the structural equation modeling approach. The proposed model was mostly supported by the empirical data. The findings of this study provide several crucial implications for ICT and, in particular, mobile Internet service practitioners and researchers
author	Alwahaishi,Saleh Snásel,Václav
author_facet	Alwahaishi,Saleh Snásel,Václav
author_sort	Alwahaishi,Saleh
title	Acceptance and Use of Information and Communications Technology: A UTAUT and Flow Based Theoretical Model
title_short	Acceptance and Use of Information and Communications Technology: A UTAUT and Flow Based Theoretical Model
title_full	Acceptance and Use of Information and Communications Technology: A UTAUT and Flow Based Theoretical Model
title_fullStr	Acceptance and Use of Information and Communications Technology: A UTAUT and Flow Based Theoretical Model
title_full_unstemmed	Acceptance and Use of Information and Communications Technology: A UTAUT and Flow Based Theoretical Model
title_sort	acceptance and use of information and communications technology: a utaut and flow based theoretical model
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2013
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000200005
work_keys_str_mv	AT alwahaishisaleh acceptanceanduseofinformationandcommunicationstechnologyautautandflowbasedtheoreticalmodel AT snaselvaclav acceptanceanduseofinformationandcommunicationstechnologyautautandflowbasedtheoreticalmodel
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Acceptance and Use of Information and Communications Technology: A UTAUT and Flow Based Theoretical Model

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