Innovative Strategic Leader Transforming From a Low-Cost Strategy to Product Differentiation Strategy

After the 2008 economic slowdown, and with increasing assault from enterprises from emerging economies, many innovative strategic leaders of multinational enterprises are forced to radically transform their enterprises. They often choose to change from low-cost strategy to innovation-driven product...

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Autor principal:	Ray Gehani,R
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2013
Materias:	technology management innovation driven strategy innovative leader mindful leader leader-member exchange (lmx) theory value-based innovation
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000200012
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spelling	oai:scielo:S0718-272420130002000122013-08-13Innovative Strategic Leader Transforming From a Low-Cost Strategy to Product Differentiation StrategyRay Gehani,R technology management innovation driven strategy innovative leader mindful leader leader-member exchange (lmx) theory value-based innovation After the 2008 economic slowdown, and with increasing assault from enterprises from emerging economies, many innovative strategic leaders of multinational enterprises are forced to radically transform their enterprises. They often choose to change from low-cost strategy to innovation-driven product differentiation strategy. In this study, we use a multi-level Grounded Theory Methodology (GTM) and agency theory to empirically illustrate such a strategic transformation at a large composite fabric and accessories enterprise. Lessons are drawn from the impact of strategic transformation at multiple levels: strategic leader level, tactical-team manager level, operational follower level, and stakeholder level. Implications for practitioners and researchers are provided by way of mindful leader orientation and value-based innovation.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.8 n.2 20132013-05-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000200012en10.4067/S0718-27242013000200012
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	technology management innovation driven strategy innovative leader mindful leader leader-member exchange (lmx) theory value-based innovation
spellingShingle	technology management innovation driven strategy innovative leader mindful leader leader-member exchange (lmx) theory value-based innovation Ray Gehani,R Innovative Strategic Leader Transforming From a Low-Cost Strategy to Product Differentiation Strategy
description	After the 2008 economic slowdown, and with increasing assault from enterprises from emerging economies, many innovative strategic leaders of multinational enterprises are forced to radically transform their enterprises. They often choose to change from low-cost strategy to innovation-driven product differentiation strategy. In this study, we use a multi-level Grounded Theory Methodology (GTM) and agency theory to empirically illustrate such a strategic transformation at a large composite fabric and accessories enterprise. Lessons are drawn from the impact of strategic transformation at multiple levels: strategic leader level, tactical-team manager level, operational follower level, and stakeholder level. Implications for practitioners and researchers are provided by way of mindful leader orientation and value-based innovation.
author	Ray Gehani,R
author_facet	Ray Gehani,R
author_sort	Ray Gehani,R
title	Innovative Strategic Leader Transforming From a Low-Cost Strategy to Product Differentiation Strategy
title_short	Innovative Strategic Leader Transforming From a Low-Cost Strategy to Product Differentiation Strategy
title_full	Innovative Strategic Leader Transforming From a Low-Cost Strategy to Product Differentiation Strategy
title_fullStr	Innovative Strategic Leader Transforming From a Low-Cost Strategy to Product Differentiation Strategy
title_full_unstemmed	Innovative Strategic Leader Transforming From a Low-Cost Strategy to Product Differentiation Strategy
title_sort	innovative strategic leader transforming from a low-cost strategy to product differentiation strategy
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2013
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000200012
work_keys_str_mv	AT raygehanir innovativestrategicleadertransformingfromalowcoststrategytoproductdifferentiationstrategy
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Innovative Strategic Leader Transforming From a Low-Cost Strategy to Product Differentiation Strategy

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