Innovative Strategic Leader Transforming From a Low-Cost Strategy to Product Differentiation Strategy
After the 2008 economic slowdown, and with increasing assault from enterprises from emerging economies, many innovative strategic leaders of multinational enterprises are forced to radically transform their enterprises. They often choose to change from low-cost strategy to innovation-driven product...
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| Langue: | English |
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2013
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| Accès en ligne: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000200012 |
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