Online Social Networks and the New Organizational Spaces

We analyzed the 'virtuality' of the social space and the boundaries of organizations from the emergence and dissemination of online social networking. The purpose is to identify how the use of social networks by 10 Brazilian companies enables the redefinition and expansion of organizationa...

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Autores principales:	Rodrigues de Oliveira Medeiros,Cintia, Betanho,Cristiane, Borges,Jacquelaine Florindo, Miranda,Rodrigo, Freitas de Paula,Verônica Angélica
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2013
Materias:	metaphors social networks organizational space organizational strategy
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000300014
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spelling	oai:scielo:S0718-272420130003000142014-09-16Online Social Networks and the New Organizational SpacesRodrigues de Oliveira Medeiros,CintiaBetanho,CristianeBorges,Jacquelaine FlorindoMiranda,RodrigoFreitas de Paula,Verônica Angélica metaphors social networks organizational space organizational strategy We analyzed the 'virtuality' of the social space and the boundaries of organizations from the emergence and dissemination of online social networking. The purpose is to identify how the use of social networks by 10 Brazilian companies enables the redefinition and expansion of organizational space. For the analysis of the data, we used the theory of social space of Lefebvre (2004), which defines three moments of space social production: the imagined space, the lived space and the perceived space. The methodological qualitative approach is done by document analysis from the websites of the companies. We show that the organizational space has new contours with the adoption of online social networks and we analyzed four spatial metaphors: the square, the museum, the temple and the market.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.8 suppl.1 20132013-02-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000300014en10.4067/S0718-27242013000300014
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	metaphors social networks organizational space organizational strategy
spellingShingle	metaphors social networks organizational space organizational strategy Rodrigues de Oliveira Medeiros,Cintia Betanho,Cristiane Borges,Jacquelaine Florindo Miranda,Rodrigo Freitas de Paula,Verônica Angélica Online Social Networks and the New Organizational Spaces
description	We analyzed the 'virtuality' of the social space and the boundaries of organizations from the emergence and dissemination of online social networking. The purpose is to identify how the use of social networks by 10 Brazilian companies enables the redefinition and expansion of organizational space. For the analysis of the data, we used the theory of social space of Lefebvre (2004), which defines three moments of space social production: the imagined space, the lived space and the perceived space. The methodological qualitative approach is done by document analysis from the websites of the companies. We show that the organizational space has new contours with the adoption of online social networks and we analyzed four spatial metaphors: the square, the museum, the temple and the market.
author	Rodrigues de Oliveira Medeiros,Cintia Betanho,Cristiane Borges,Jacquelaine Florindo Miranda,Rodrigo Freitas de Paula,Verônica Angélica
author_facet	Rodrigues de Oliveira Medeiros,Cintia Betanho,Cristiane Borges,Jacquelaine Florindo Miranda,Rodrigo Freitas de Paula,Verônica Angélica
author_sort	Rodrigues de Oliveira Medeiros,Cintia
title	Online Social Networks and the New Organizational Spaces
title_short	Online Social Networks and the New Organizational Spaces
title_full	Online Social Networks and the New Organizational Spaces
title_fullStr	Online Social Networks and the New Organizational Spaces
title_full_unstemmed	Online Social Networks and the New Organizational Spaces
title_sort	online social networks and the new organizational spaces
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2013
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000300014
work_keys_str_mv	AT rodriguesdeoliveiramedeiroscintia onlinesocialnetworksandtheneworganizationalspaces AT betanhocristiane onlinesocialnetworksandtheneworganizationalspaces AT borgesjacquelaineflorindo onlinesocialnetworksandtheneworganizationalspaces AT mirandarodrigo onlinesocialnetworksandtheneworganizationalspaces AT freitasdepaulaveronicaangelica onlinesocialnetworksandtheneworganizationalspaces
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Online Social Networks and the New Organizational Spaces

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