Strategic Management of Innovation Towards Sustainable Development of Brazilian Electronics Industry
This paper presents and discusses the baselines of a nationwide project whose objective is to support the economic, social and environmental sustainability of Brazilian electronics industry. This project encompasses a complex and innovative articulation of a large number of multidimensional variable...
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| Lenguaje: | English |
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2013
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oai:scielo:S0718-272420130003000452014-09-16Strategic Management of Innovation Towards Sustainable Development of Brazilian Electronics IndustrySilveira,Marco Antonio organizational sustainability innovation management intellectual capital cleaner production This paper presents and discusses the baselines of a nationwide project whose objective is to support the economic, social and environmental sustainability of Brazilian electronics industry. This project encompasses a complex and innovative articulation of a large number of multidimensional variables and includes some innovative solutions. It foresees the execution of a pilot project with the participation of nine companies producers of electro medical equipment. Its implementation occurs by coordinating innovation of products and processes with the integrated management of the marketing mix of products, by means of the integration of the company's management systems. It is presented the theoretical and methodological foundations of this pilot project, its structure and organization, and the main results obtained so far.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.8 suppl.1 20132013-02-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000300045en10.4067/S0718-27242013000300045 |
| institution |
Scielo Chile |
| collection |
Scielo Chile |
| language |
English |
| topic |
organizational sustainability innovation management intellectual capital cleaner production |
| spellingShingle |
organizational sustainability innovation management intellectual capital cleaner production Silveira,Marco Antonio Strategic Management of Innovation Towards Sustainable Development of Brazilian Electronics Industry |
| description |
This paper presents and discusses the baselines of a nationwide project whose objective is to support the economic, social and environmental sustainability of Brazilian electronics industry. This project encompasses a complex and innovative articulation of a large number of multidimensional variables and includes some innovative solutions. It foresees the execution of a pilot project with the participation of nine companies producers of electro medical equipment. Its implementation occurs by coordinating innovation of products and processes with the integrated management of the marketing mix of products, by means of the integration of the company's management systems. It is presented the theoretical and methodological foundations of this pilot project, its structure and organization, and the main results obtained so far. |
| author |
Silveira,Marco Antonio |
| author_facet |
Silveira,Marco Antonio |
| author_sort |
Silveira,Marco Antonio |
| title |
Strategic Management of Innovation Towards Sustainable Development of Brazilian Electronics Industry |
| title_short |
Strategic Management of Innovation Towards Sustainable Development of Brazilian Electronics Industry |
| title_full |
Strategic Management of Innovation Towards Sustainable Development of Brazilian Electronics Industry |
| title_fullStr |
Strategic Management of Innovation Towards Sustainable Development of Brazilian Electronics Industry |
| title_full_unstemmed |
Strategic Management of Innovation Towards Sustainable Development of Brazilian Electronics Industry |
| title_sort |
strategic management of innovation towards sustainable development of brazilian electronics industry |
| publisher |
Universidad Alberto Hurtado. Facultad de Economía y Negocios |
| publishDate |
2013 |
| url |
http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000300045 |
| work_keys_str_mv |
AT silveiramarcoantonio strategicmanagementofinnovationtowardssustainabledevelopmentofbrazilianelectronicsindustry |
| _version_ |
1714203239062175744 |