Contributions of Social Networking for Innovation

This paper investigates the role of virtual social networks as a mechanism complementary to formal channels of technology transfer represented by ICT and by private centers of R & D in industry. The strengthening of Web 2.0 has provided the expansion of collaborative tools, in particular the...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores principales: Cartoni,Daniela, Gardim,Nanci, Caballero,Sergio, Silveira,Marco Antonio
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2013
Materias:
Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000300046
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
Descripción
Sumario:This paper investigates the role of virtual social networks as a mechanism complementary to formal channels of technology transfer represented by ICT and by private centers of R & D in industry. The strengthening of Web 2.0 has provided the expansion of collaborative tools, in particular the social networks, with a strong influence on the spread of knowledge and innovation. To evaluate the potential of virtual networks, a survey had been conducted to identify and describe the characteristics of some of the major social networks used in Brazil (LinkedIn, Orkut and Twitter). Even this phenomenon is not mature, the study identified the potential and benefits of social networks as informal structures that help in generation of knowledge and innovation diffusion, as a field to be explored and developed.