Implementing Open Innovation: The Case of Natura, IBM and Siemens

This paper analyses three case firms whose innovation management processes have been consolidated. The companies Natura, IBM (Brazilian Subsidiary) and Siemens (ChemTech/Brazil) were studied with the purpose of analysing the implementation of OI, particularly in terms of: (a) its alignment with exis...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Ades,Cely, Figlioli,Aline, Sbragia,Roberto, Porto,Geciane, Ary Plonski,Guilherme, Celadon,Kleber
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2013
Materias:	innovation processes open innovation implementation of open innovation innovation management
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000300057
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:scielo:S0718-27242013000300057
record_format	dspace
spelling	oai:scielo:S0718-272420130003000572014-09-16Implementing Open Innovation: The Case of Natura, IBM and SiemensAdes,CelyFiglioli,AlineSbragia,RobertoPorto,GecianeAry Plonski,GuilhermeCeladon,Kleber innovation processes open innovation implementation of open innovation innovation management This paper analyses three case firms whose innovation management processes have been consolidated. The companies Natura, IBM (Brazilian Subsidiary) and Siemens (ChemTech/Brazil) were studied with the purpose of analysing the implementation of OI, particularly in terms of: (a) its alignment with existing corporate strategy; (b) its requirements such as culture, skill and motivation; (c) the strategy and the implementation process; (d) the results achieved (e) the present barriers and enablers. The research is qualitative in nature and employs a descriptive approach. The main results of this study, obtained using a method called 'Collective Subject Speech' , show that the implementation of OI, both structured and non-structured, is mainly challenged by cultural issues. It has been observed that the implementation of OI process is at its embryonic stage in all case firms and that this occurs along with investments in closed innovation, meaning that OI results cannot be explored at this stage of the implementation, as there is a long way to consolidate these practices in the case firms studied.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.8 suppl.1 20132013-02-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000300057en10.4067/S0718-27242013000300057
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	innovation processes open innovation implementation of open innovation innovation management
spellingShingle	innovation processes open innovation implementation of open innovation innovation management Ades,Cely Figlioli,Aline Sbragia,Roberto Porto,Geciane Ary Plonski,Guilherme Celadon,Kleber Implementing Open Innovation: The Case of Natura, IBM and Siemens
description	This paper analyses three case firms whose innovation management processes have been consolidated. The companies Natura, IBM (Brazilian Subsidiary) and Siemens (ChemTech/Brazil) were studied with the purpose of analysing the implementation of OI, particularly in terms of: (a) its alignment with existing corporate strategy; (b) its requirements such as culture, skill and motivation; (c) the strategy and the implementation process; (d) the results achieved (e) the present barriers and enablers. The research is qualitative in nature and employs a descriptive approach. The main results of this study, obtained using a method called 'Collective Subject Speech' , show that the implementation of OI, both structured and non-structured, is mainly challenged by cultural issues. It has been observed that the implementation of OI process is at its embryonic stage in all case firms and that this occurs along with investments in closed innovation, meaning that OI results cannot be explored at this stage of the implementation, as there is a long way to consolidate these practices in the case firms studied.
author	Ades,Cely Figlioli,Aline Sbragia,Roberto Porto,Geciane Ary Plonski,Guilherme Celadon,Kleber
author_facet	Ades,Cely Figlioli,Aline Sbragia,Roberto Porto,Geciane Ary Plonski,Guilherme Celadon,Kleber
author_sort	Ades,Cely
title	Implementing Open Innovation: The Case of Natura, IBM and Siemens
title_short	Implementing Open Innovation: The Case of Natura, IBM and Siemens
title_full	Implementing Open Innovation: The Case of Natura, IBM and Siemens
title_fullStr	Implementing Open Innovation: The Case of Natura, IBM and Siemens
title_full_unstemmed	Implementing Open Innovation: The Case of Natura, IBM and Siemens
title_sort	implementing open innovation: the case of natura, ibm and siemens
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2013
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000300057
work_keys_str_mv	AT adescely implementingopeninnovationthecaseofnaturaibmandsiemens AT figliolialine implementingopeninnovationthecaseofnaturaibmandsiemens AT sbragiaroberto implementingopeninnovationthecaseofnaturaibmandsiemens AT portogeciane implementingopeninnovationthecaseofnaturaibmandsiemens AT aryplonskiguilherme implementingopeninnovationthecaseofnaturaibmandsiemens AT celadonkleber implementingopeninnovationthecaseofnaturaibmandsiemens
_version_	1714203241007284224

Implementing Open Innovation: The Case of Natura, IBM and Siemens

Ejemplares similares