Implementing Open Innovation: The Case of Natura, IBM and Siemens

Implementing Open Innovation: The Case of Natura, IBM and Siemens

This paper analyses three case firms whose innovation management processes have been consolidated. The companies Natura, IBM (Brazilian Subsidiary) and Siemens (ChemTech/Brazil) were studied with the purpose of analysing the implementation of OI, particularly in terms of: (a) its alignment with exis...

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Autores principales: Ades,Cely, Figlioli,Aline, Sbragia,Roberto, Porto,Geciane, Ary Plonski,Guilherme, Celadon,Kleber
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2013
Materias:
innovation processes
open innovation
implementation of open innovation
innovation management
Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000300057
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