Choosing ICT Tools: Proposition of a Model to Deliver Value for Clients

Several tools of Information and Communication Technology (ICT) are being used nowadays to support customer relationship processes. Literature review shows that, in the selection and deployment of these tools, internal goals of productivity and efficiency predominate. In just a few situations, the o...

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Autores principales: Grise,Paulo, Zuniga Huertas,Melby Karina
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2013
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000300071
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