Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior

Online social networks made up of actors with different degrees of innovativeness may allow knowledge management to collect new ideas and measure their acceptance. This research investigates consumer innovativeness and relationships with the uses and participation in social networks. This research h...

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Autores principales:	Grützmann,André, Felício Macedo,Fernanda Maria, Zambalde,André Luiz
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2013
Materias:	online social networks web-based innovation innovation knowledge management
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000300073
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spelling	oai:scielo:S0718-272420130003000732014-09-16Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer BehaviorGrützmann,AndréFelício Macedo,Fernanda MariaZambalde,André Luiz online social networks web-based innovation innovation knowledge management Online social networks made up of actors with different degrees of innovativeness may allow knowledge management to collect new ideas and measure their acceptance. This research investigates consumer innovativeness and relationships with the uses and participation in social networks. This research has a quantitative exploratory scope, and among the main findings, we can mention that the dimensions of the adopted scale were corroborated by using factor analysis. The findings cannot be generalized, but there are evidences that relationship between social networking and innovative consumer behavior exists. Although there are limitations, correlations were found between the social dimension of innovativeness and information search in the networks and also the use of social networking information for the decision to purchase new products.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.8 suppl.1 20132013-02-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000300073en10.4067/S0718-27242013000300073
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	online social networks web-based innovation innovation knowledge management
spellingShingle	online social networks web-based innovation innovation knowledge management Grützmann,André Felício Macedo,Fernanda Maria Zambalde,André Luiz Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior
description	Online social networks made up of actors with different degrees of innovativeness may allow knowledge management to collect new ideas and measure their acceptance. This research investigates consumer innovativeness and relationships with the uses and participation in social networks. This research has a quantitative exploratory scope, and among the main findings, we can mention that the dimensions of the adopted scale were corroborated by using factor analysis. The findings cannot be generalized, but there are evidences that relationship between social networking and innovative consumer behavior exists. Although there are limitations, correlations were found between the social dimension of innovativeness and information search in the networks and also the use of social networking information for the decision to purchase new products.
author	Grützmann,André Felício Macedo,Fernanda Maria Zambalde,André Luiz
author_facet	Grützmann,André Felício Macedo,Fernanda Maria Zambalde,André Luiz
author_sort	Grützmann,André
title	Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior
title_short	Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior
title_full	Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior
title_fullStr	Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior
title_full_unstemmed	Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior
title_sort	knowledge management and innovation: the role of virtual social networks in innovative consumer behavior
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2013
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000300073
work_keys_str_mv	AT grutzmannandre knowledgemanagementandinnovationtheroleofvirtualsocialnetworksininnovativeconsumerbehavior AT feliciomacedofernandamaria knowledgemanagementandinnovationtheroleofvirtualsocialnetworksininnovativeconsumerbehavior AT zambaldeandreluiz knowledgemanagementandinnovationtheroleofvirtualsocialnetworksininnovativeconsumerbehavior
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Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior

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