Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior

Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior

Online social networks made up of actors with different degrees of innovativeness may allow knowledge management to collect new ideas and measure their acceptance. This research investigates consumer innovativeness and relationships with the uses and participation in social networks. This research h...

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Autores principales: Grützmann,André, Felício Macedo,Fernanda Maria, Zambalde,André Luiz
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2013
Materias:
online social networks
web-based innovation
innovation
knowledge management
Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000300073
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