Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior
Online social networks made up of actors with different degrees of innovativeness may allow knowledge management to collect new ideas and measure their acceptance. This research investigates consumer innovativeness and relationships with the uses and participation in social networks. This research h...
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| Auteurs principaux: | , , |
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| Langue: | English |
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2013
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| Accès en ligne: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000300073 |
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