Customer Integration in Service Innovation: An Exploratory Study

Customer Integration in Service Innovation: An Exploratory Study

Prominent industry projects, as well as an extensive literature suggest the importance of customer integration for companies' innovation success. This appears to be especially true for service firms, which inherently build on customer interaction. Despite this appreciation of the approach, ther...

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Autores principales: Straub,Tim, Kohler,Marc, Hottum,Peter, Arrass,Volker, Welter,Dennis
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2013
Materias:
customer integration
customer roles
open innovation
service innovation
service management
Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000400003
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