Marketing Approach of Brazilian Wind Energy Sector

Prospects for the wind energy market have proposed changes of focus to managerial issues. The objective of this article is to map the specific market factors from Brazilian wind energy industry, in order to develop reflections and considerations on the subject, towards to the managerial, strategic a...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Silva de Souza,Gustavo Henrique, Lima,Nilton Cesar, Viegas Queiroz,Jamerson, Torres Penedo,Antonio Sergio, Peçanha de Miranda Coelho,Jorge Artur, Silva Costa,Antonio Carlos
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2013
Materias:	wind energy energetic management swot analysis telescopic observations strategic framework
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000500005
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:scielo:S0718-27242013000500005
record_format	dspace
spelling	oai:scielo:S0718-272420130005000052014-09-16Marketing Approach of Brazilian Wind Energy SectorSilva de Souza,Gustavo HenriqueLima,Nilton CesarViegas Queiroz,JamersonTorres Penedo,Antonio SergioPeçanha de Miranda Coelho,Jorge ArturSilva Costa,Antonio Carlos wind energy energetic management swot analysis telescopic observations strategic framework Prospects for the wind energy market have proposed changes of focus to managerial issues. The objective of this article is to map the specific market factors from Brazilian wind energy industry, in order to develop reflections and considerations on the subject, towards to the managerial, strategic and commercial development of the sector. Through an exploratory methodology in empirical format, and by a SWOT analysis of Telescopic Observations Strategic Framework, were found results that show funding and grants determined by Brazilian government, as the big question of the wind energy industry marketing, allowing the economic viability of wind energy projects. Further, it appears that the wind energy industry is eager to investments and has great potential for new business, but there are problems within the producing companies which that have to be assessed, such as the competitiveness capability, the high equipment costs, the installation locations limitations and lack of specialized employees with specific skills and capacities.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.8 n.4 20132013-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000500005en10.4067/S0718-27242013000500005
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	wind energy energetic management swot analysis telescopic observations strategic framework
spellingShingle	wind energy energetic management swot analysis telescopic observations strategic framework Silva de Souza,Gustavo Henrique Lima,Nilton Cesar Viegas Queiroz,Jamerson Torres Penedo,Antonio Sergio Peçanha de Miranda Coelho,Jorge Artur Silva Costa,Antonio Carlos Marketing Approach of Brazilian Wind Energy Sector
description	Prospects for the wind energy market have proposed changes of focus to managerial issues. The objective of this article is to map the specific market factors from Brazilian wind energy industry, in order to develop reflections and considerations on the subject, towards to the managerial, strategic and commercial development of the sector. Through an exploratory methodology in empirical format, and by a SWOT analysis of Telescopic Observations Strategic Framework, were found results that show funding and grants determined by Brazilian government, as the big question of the wind energy industry marketing, allowing the economic viability of wind energy projects. Further, it appears that the wind energy industry is eager to investments and has great potential for new business, but there are problems within the producing companies which that have to be assessed, such as the competitiveness capability, the high equipment costs, the installation locations limitations and lack of specialized employees with specific skills and capacities.
author	Silva de Souza,Gustavo Henrique Lima,Nilton Cesar Viegas Queiroz,Jamerson Torres Penedo,Antonio Sergio Peçanha de Miranda Coelho,Jorge Artur Silva Costa,Antonio Carlos
author_facet	Silva de Souza,Gustavo Henrique Lima,Nilton Cesar Viegas Queiroz,Jamerson Torres Penedo,Antonio Sergio Peçanha de Miranda Coelho,Jorge Artur Silva Costa,Antonio Carlos
author_sort	Silva de Souza,Gustavo Henrique
title	Marketing Approach of Brazilian Wind Energy Sector
title_short	Marketing Approach of Brazilian Wind Energy Sector
title_full	Marketing Approach of Brazilian Wind Energy Sector
title_fullStr	Marketing Approach of Brazilian Wind Energy Sector
title_full_unstemmed	Marketing Approach of Brazilian Wind Energy Sector
title_sort	marketing approach of brazilian wind energy sector
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2013
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000500005
work_keys_str_mv	AT silvadesouzagustavohenrique marketingapproachofbrazilianwindenergysector AT limaniltoncesar marketingapproachofbrazilianwindenergysector AT viegasqueirozjamerson marketingapproachofbrazilianwindenergysector AT torrespenedoantoniosergio marketingapproachofbrazilianwindenergysector AT pecanhademirandacoelhojorgeartur marketingapproachofbrazilianwindenergysector AT silvacostaantoniocarlos marketingapproachofbrazilianwindenergysector
_version_	1714203247270428672

Marketing Approach of Brazilian Wind Energy Sector

Ejemplares similares