Marketing Approach of Brazilian Wind Energy Sector

Marketing Approach of Brazilian Wind Energy Sector

Prospects for the wind energy market have proposed changes of focus to managerial issues. The objective of this article is to map the specific market factors from Brazilian wind energy industry, in order to develop reflections and considerations on the subject, towards to the managerial, strategic a...

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Main Authors: Silva de Souza,Gustavo Henrique, Lima,Nilton Cesar, Viegas Queiroz,Jamerson, Torres Penedo,Antonio Sergio, Peçanha de Miranda Coelho,Jorge Artur, Silva Costa,Antonio Carlos
Language:English
Published: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2013
Subjects:
wind energy
energetic management
swot analysis
telescopic observations strategic framework
Online Access:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000500005
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