Strategic Orientation Towards Sustainable Innovation: a Case Study in a Brazilian University
This article discusses Organizational Capabilities as the basic components of business models that emerged under the New Product Development Process and Technological Management. In the context of the new Technology Based Companies Development, it adopts a qualitative research in order to identify,...
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| Lenguaje: | English |
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2013
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oai:scielo:S0718-272420130005000122014-09-16Strategic Orientation Towards Sustainable Innovation: a Case Study in a Brazilian UniversityHamanaka Gusberti,Tomoe DViegas,ClaudiaEcheveste,Márcia E. S. organizational capability capability based view business model engineering technology based companies This article discusses Organizational Capabilities as the basic components of business models that emerged under the New Product Development Process and Technological Management. In the context of the new Technology Based Companies Development, it adopts a qualitative research in order to identify, analyze and underpin the organizational capability deployment in a process of technology conversion into product and service. The analysis was carried out considering concepts from literature review, in a technology based enterprise started by an academic spin-off company. The analysis enabled the elicitation of a Business Model and the discussion of their components, and correspondent evolution hypothesis. The paper provides an example of capability deployment accordingly the established theory illustrated by a case study. The study not just enumerate the needed partners, resources, customer channels, it enabled the description of their connection, representing the logic behind the decision made to develop the conceptual model. This detailed representation of the model allows better addressed discussions.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.8 n.4 20132013-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000500012en10.4067/S0718-27242013000500012 |
| institution |
Scielo Chile |
| collection |
Scielo Chile |
| language |
English |
| topic |
organizational capability capability based view business model engineering technology based companies |
| spellingShingle |
organizational capability capability based view business model engineering technology based companies Hamanaka Gusberti,Tomoe D Viegas,Claudia Echeveste,Márcia E. S. Strategic Orientation Towards Sustainable Innovation: a Case Study in a Brazilian University |
| description |
This article discusses Organizational Capabilities as the basic components of business models that emerged under the New Product Development Process and Technological Management. In the context of the new Technology Based Companies Development, it adopts a qualitative research in order to identify, analyze and underpin the organizational capability deployment in a process of technology conversion into product and service. The analysis was carried out considering concepts from literature review, in a technology based enterprise started by an academic spin-off company. The analysis enabled the elicitation of a Business Model and the discussion of their components, and correspondent evolution hypothesis. The paper provides an example of capability deployment accordingly the established theory illustrated by a case study. The study not just enumerate the needed partners, resources, customer channels, it enabled the description of their connection, representing the logic behind the decision made to develop the conceptual model. This detailed representation of the model allows better addressed discussions. |
| author |
Hamanaka Gusberti,Tomoe D Viegas,Claudia Echeveste,Márcia E. S. |
| author_facet |
Hamanaka Gusberti,Tomoe D Viegas,Claudia Echeveste,Márcia E. S. |
| author_sort |
Hamanaka Gusberti,Tomoe D |
| title |
Strategic Orientation Towards Sustainable Innovation: a Case Study in a Brazilian University |
| title_short |
Strategic Orientation Towards Sustainable Innovation: a Case Study in a Brazilian University |
| title_full |
Strategic Orientation Towards Sustainable Innovation: a Case Study in a Brazilian University |
| title_fullStr |
Strategic Orientation Towards Sustainable Innovation: a Case Study in a Brazilian University |
| title_full_unstemmed |
Strategic Orientation Towards Sustainable Innovation: a Case Study in a Brazilian University |
| title_sort |
strategic orientation towards sustainable innovation: a case study in a brazilian university |
| publisher |
Universidad Alberto Hurtado. Facultad de Economía y Negocios |
| publishDate |
2013 |
| url |
http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000500012 |
| work_keys_str_mv |
AT hamanakagusbertitomoed strategicorientationtowardssustainableinnovationacasestudyinabrazilianuniversity AT viegasclaudia strategicorientationtowardssustainableinnovationacasestudyinabrazilianuniversity AT echevestemarciaes strategicorientationtowardssustainableinnovationacasestudyinabrazilianuniversity |
| _version_ |
1714203248441688064 |