Service-Oriented Factors Affecting the Adoption of Smartphones

This research investigates the adoption factors of smartphones focusing on the differences of smartphone and feature phone users. We used Technology Acceptance Model (TAM) which incorporates service-oriented and device-oriented functional attributes as exogenous variables for a product-service syste...

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Autores principales:	Kang,Youngmo, Lee,Mingook, Lee,Sungjoo
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2014
Materias:	cellular phone market technology acceptance model partial least square decision tree smartphone
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242014000200008
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spelling	oai:scielo:S0718-272420140002000082015-11-12Service-Oriented Factors Affecting the Adoption of SmartphonesKang,YoungmoLee,MingookLee,Sungjoo cellular phone market technology acceptance model partial least square decision tree smartphone This research investigates the adoption factors of smartphones focusing on the differences of smartphone and feature phone users. We used Technology Acceptance Model (TAM) which incorporates service-oriented and device-oriented functional attributes as exogenous variables for a product-service system such as smartphones. In addition, Decision Tree (DT) and customer surveys were conducted. As a study results, we found that the service-oriented functional attributes - 'wireless internet' and 'mobile applications' - affect the adoption of smartphones regardless of users. However, the DT results revealed that the more important factor is 'mobile applications' to smartphone users but 'wireless internet' for feature phone users. In conclusion, we discovered that a strategy emphasis on the service-oriented attributes is needed for the adoption of smartphones.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.9 n.2 20142014-07-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242014000200008en10.4067/S0718-27242014000200008
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	cellular phone market technology acceptance model partial least square decision tree smartphone
spellingShingle	cellular phone market technology acceptance model partial least square decision tree smartphone Kang,Youngmo Lee,Mingook Lee,Sungjoo Service-Oriented Factors Affecting the Adoption of Smartphones
description	This research investigates the adoption factors of smartphones focusing on the differences of smartphone and feature phone users. We used Technology Acceptance Model (TAM) which incorporates service-oriented and device-oriented functional attributes as exogenous variables for a product-service system such as smartphones. In addition, Decision Tree (DT) and customer surveys were conducted. As a study results, we found that the service-oriented functional attributes - 'wireless internet' and 'mobile applications' - affect the adoption of smartphones regardless of users. However, the DT results revealed that the more important factor is 'mobile applications' to smartphone users but 'wireless internet' for feature phone users. In conclusion, we discovered that a strategy emphasis on the service-oriented attributes is needed for the adoption of smartphones.
author	Kang,Youngmo Lee,Mingook Lee,Sungjoo
author_facet	Kang,Youngmo Lee,Mingook Lee,Sungjoo
author_sort	Kang,Youngmo
title	Service-Oriented Factors Affecting the Adoption of Smartphones
title_short	Service-Oriented Factors Affecting the Adoption of Smartphones
title_full	Service-Oriented Factors Affecting the Adoption of Smartphones
title_fullStr	Service-Oriented Factors Affecting the Adoption of Smartphones
title_full_unstemmed	Service-Oriented Factors Affecting the Adoption of Smartphones
title_sort	service-oriented factors affecting the adoption of smartphones
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2014
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242014000200008
work_keys_str_mv	AT kangyoungmo serviceorientedfactorsaffectingtheadoptionofsmartphones AT leemingook serviceorientedfactorsaffectingtheadoptionofsmartphones AT leesungjoo serviceorientedfactorsaffectingtheadoptionofsmartphones
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Service-Oriented Factors Affecting the Adoption of Smartphones

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