Service-Oriented Factors Affecting the Adoption of Smartphones
This research investigates the adoption factors of smartphones focusing on the differences of smartphone and feature phone users. We used Technology Acceptance Model (TAM) which incorporates service-oriented and device-oriented functional attributes as exogenous variables for a product-service syste...
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| Auteurs principaux: | , , |
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| Langue: | English |
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2014
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| Accès en ligne: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242014000200008 |
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