Service-Oriented Factors Affecting the Adoption of Smartphones

Service-Oriented Factors Affecting the Adoption of Smartphones

This research investigates the adoption factors of smartphones focusing on the differences of smartphone and feature phone users. We used Technology Acceptance Model (TAM) which incorporates service-oriented and device-oriented functional attributes as exogenous variables for a product-service syste...

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Autores principales: Kang,Youngmo, Lee,Mingook, Lee,Sungjoo
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2014
Materias:
cellular phone market
technology acceptance model
partial least square
decision tree
smartphone
Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242014000200008
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