Knowledge Management as a Competitive Advantage to the Brazilian MVAS Ecosystem

The mobile value added service (MVAS) is a method of differentiation in the mobile telephone market and represents approximately 30% of the mobile network operator (MNO)'s revenue. The Brazilian MVAS sector consists of the content provider, the MNO, and the integrator. This paper aims to examin...

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Autores principales:	Spagnol Fedoce,Rosângela, Moraes,Renato de Oliveira, Piqueira,José Roberto Castilho
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2015
Materias:	mobile value added service (MVAS) knowledge management competitive intelligence intellectual capital coopetition
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242015000200001
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spelling	oai:scielo:S0718-272420150002000012015-09-04Knowledge Management as a Competitive Advantage to the Brazilian MVAS EcosystemSpagnol Fedoce,RosângelaMoraes,Renato de OliveiraPiqueira,José Roberto Castilho mobile value added service (MVAS) knowledge management competitive intelligence intellectual capital coopetition The mobile value added service (MVAS) is a method of differentiation in the mobile telephone market and represents approximately 30% of the mobile network operator (MNO)'s revenue. The Brazilian MVAS sector consists of the content provider, the MNO, and the integrator. This paper aims to examine this sector by analyzing two main stakeholders: the MNOs and the integrator. We conducted a case study in the main Brazilian integrator and administered a questionnaire to managers/consultants of four MNOs that represent 74.1% of the national market share. The results indicate that the integrator has developed knowledge management, intellectual capital and competitive intelligence, operating as a business enabler and creating competitive advantage for this sector. The analysis of the collected data has been more relevant than the capacity of the integration platform. These collaborative relationships have consolidated this market as an ecosystem that operates according to the concept of coopetition.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.10 n.2 20152015-07-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242015000200001en10.4067/S0718-27242015000200001
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	mobile value added service (MVAS) knowledge management competitive intelligence intellectual capital coopetition
spellingShingle	mobile value added service (MVAS) knowledge management competitive intelligence intellectual capital coopetition Spagnol Fedoce,Rosângela Moraes,Renato de Oliveira Piqueira,José Roberto Castilho Knowledge Management as a Competitive Advantage to the Brazilian MVAS Ecosystem
description	The mobile value added service (MVAS) is a method of differentiation in the mobile telephone market and represents approximately 30% of the mobile network operator (MNO)'s revenue. The Brazilian MVAS sector consists of the content provider, the MNO, and the integrator. This paper aims to examine this sector by analyzing two main stakeholders: the MNOs and the integrator. We conducted a case study in the main Brazilian integrator and administered a questionnaire to managers/consultants of four MNOs that represent 74.1% of the national market share. The results indicate that the integrator has developed knowledge management, intellectual capital and competitive intelligence, operating as a business enabler and creating competitive advantage for this sector. The analysis of the collected data has been more relevant than the capacity of the integration platform. These collaborative relationships have consolidated this market as an ecosystem that operates according to the concept of coopetition.
author	Spagnol Fedoce,Rosângela Moraes,Renato de Oliveira Piqueira,José Roberto Castilho
author_facet	Spagnol Fedoce,Rosângela Moraes,Renato de Oliveira Piqueira,José Roberto Castilho
author_sort	Spagnol Fedoce,Rosângela
title	Knowledge Management as a Competitive Advantage to the Brazilian MVAS Ecosystem
title_short	Knowledge Management as a Competitive Advantage to the Brazilian MVAS Ecosystem
title_full	Knowledge Management as a Competitive Advantage to the Brazilian MVAS Ecosystem
title_fullStr	Knowledge Management as a Competitive Advantage to the Brazilian MVAS Ecosystem
title_full_unstemmed	Knowledge Management as a Competitive Advantage to the Brazilian MVAS Ecosystem
title_sort	knowledge management as a competitive advantage to the brazilian mvas ecosystem
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2015
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242015000200001
work_keys_str_mv	AT spagnolfedocerosangela knowledgemanagementasacompetitiveadvantagetothebrazilianmvasecosystem AT moraesrenatodeoliveira knowledgemanagementasacompetitiveadvantagetothebrazilianmvasecosystem AT piqueirajoserobertocastilho knowledgemanagementasacompetitiveadvantagetothebrazilianmvasecosystem
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Knowledge Management as a Competitive Advantage to the Brazilian MVAS Ecosystem

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