Knowledge Management as a Competitive Advantage to the Brazilian MVAS Ecosystem

Knowledge Management as a Competitive Advantage to the Brazilian MVAS Ecosystem

The mobile value added service (MVAS) is a method of differentiation in the mobile telephone market and represents approximately 30% of the mobile network operator (MNO)'s revenue. The Brazilian MVAS sector consists of the content provider, the MNO, and the integrator. This paper aims to examin...

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Autores principales: Spagnol Fedoce,Rosângela, Moraes,Renato de Oliveira, Piqueira,José Roberto Castilho
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2015
Materias:
mobile value added service (MVAS)
knowledge management
competitive intelligence
intellectual capital
coopetition
Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242015000200001
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