Design Driven Innovation as a Differentiation Strategy: in the Context of Automotive Industry

Design Driven Innovation as a Differentiation Strategy: in the Context of Automotive Industry

Though, in the automotive industry, technology is considered as a source of innovation and development, emerging change in consumer perception has brought industry focus on design. Evolution of this industry is closely related to the convergence of technology and design. In such context, implication...

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Autores principales: Farhana,Mosarrat, Bimenyimana,Eric
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2015
Materias:
dynamic capability
design
innovation
competitive advantage
automotive industry
Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242015000200003
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