Present and Future Languages: How Innovation has Changed Us

Given the growth in usage of online social networks, such as Facebook, YouTube, Instagram and Snapchat, which rely on videos and images (such as photos) to relay information between connections, new intuitive languages, though not yet formally recognized, have emerged. We also herein give the exampl...

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Autores principales:	Au-Yong-Oliveira,Manuel, Moutinho,Ricardo, Ferreira,João José Pinto, Ramos,Ana Luisa
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2015
Materias:	new languages online social networks digital revolution business narrative modelling language bnml innovation
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242015000200012
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spelling	oai:scielo:S0718-272420150002000122015-09-04Present and Future Languages: How Innovation has Changed UsAu-Yong-Oliveira,ManuelMoutinho,RicardoFerreira,João José PintoRamos,Ana Luisa new languages online social networks digital revolution business narrative modelling language bnml innovation Given the growth in usage of online social networks, such as Facebook, YouTube, Instagram and Snapchat, which rely on videos and images (such as photos) to relay information between connections, new intuitive languages, though not yet formally recognized, have emerged. We also herein give the example of a new language we have created - the Business Narrative Modelling Language (BNML) - which communicates business perspectives based on pictorial representations, supported by the narrative. Currently, the concept of language is linked to the use of words. We foresee that such a definition of language will have to change to include other structured forms of communication, resorting and relying on graphics, also. We give examples of BNML representations, with regards to two case studies we have performed, based on face-to-face interviews and company visits. At ExpressGlass technology plays an important role, while at Yazaki Saltano a remarkable team effort between Toyota suppliers is made evident, to create innovation.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.10 n.2 20152015-07-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242015000200012en10.4067/S0718-27242015000200012
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	new languages online social networks digital revolution business narrative modelling language bnml innovation
spellingShingle	new languages online social networks digital revolution business narrative modelling language bnml innovation Au-Yong-Oliveira,Manuel Moutinho,Ricardo Ferreira,João José Pinto Ramos,Ana Luisa Present and Future Languages: How Innovation has Changed Us
description	Given the growth in usage of online social networks, such as Facebook, YouTube, Instagram and Snapchat, which rely on videos and images (such as photos) to relay information between connections, new intuitive languages, though not yet formally recognized, have emerged. We also herein give the example of a new language we have created - the Business Narrative Modelling Language (BNML) - which communicates business perspectives based on pictorial representations, supported by the narrative. Currently, the concept of language is linked to the use of words. We foresee that such a definition of language will have to change to include other structured forms of communication, resorting and relying on graphics, also. We give examples of BNML representations, with regards to two case studies we have performed, based on face-to-face interviews and company visits. At ExpressGlass technology plays an important role, while at Yazaki Saltano a remarkable team effort between Toyota suppliers is made evident, to create innovation.
author	Au-Yong-Oliveira,Manuel Moutinho,Ricardo Ferreira,João José Pinto Ramos,Ana Luisa
author_facet	Au-Yong-Oliveira,Manuel Moutinho,Ricardo Ferreira,João José Pinto Ramos,Ana Luisa
author_sort	Au-Yong-Oliveira,Manuel
title	Present and Future Languages: How Innovation has Changed Us
title_short	Present and Future Languages: How Innovation has Changed Us
title_full	Present and Future Languages: How Innovation has Changed Us
title_fullStr	Present and Future Languages: How Innovation has Changed Us
title_full_unstemmed	Present and Future Languages: How Innovation has Changed Us
title_sort	present and future languages: how innovation has changed us
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2015
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242015000200012
work_keys_str_mv	AT auyongoliveiramanuel presentandfuturelanguageshowinnovationhaschangedus AT moutinhoricardo presentandfuturelanguageshowinnovationhaschangedus AT ferreirajoaojosepinto presentandfuturelanguageshowinnovationhaschangedus AT ramosanaluisa presentandfuturelanguageshowinnovationhaschangedus
_version_	1714203262536646656

Present and Future Languages: How Innovation has Changed Us

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