Feature Fatigue, IT Fashion and IT Consumerization: Is There a Relationship?

Based on the concepts of Feature Fatigue, IT Fashion and IT Consumerization, this paper aims to investigate the relationships between them answering two questions: (1) does the phenomenon of IT Fashion result in Feature Fatigue? (2) Will the concept of Feature Fatigue cause the same effect when look...

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Autores principales: Slongo,Luiz Antonio, Blanck,Mery, Brinkhues,Rafael Alfonso, Mello Oliveira,Rafael
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2015
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242015000400007
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spelling oai:scielo:S0718-272420150004000072016-10-25Feature Fatigue, IT Fashion and IT Consumerization: Is There a Relationship?Slongo,Luiz AntonioBlanck,MeryBrinkhues,Rafael AlfonsoMello Oliveira,Rafael feature fatigue IT fashion IT consumerization Based on the concepts of Feature Fatigue, IT Fashion and IT Consumerization, this paper aims to investigate the relationships between them answering two questions: (1) does the phenomenon of IT Fashion result in Feature Fatigue? (2) Will the concept of Feature Fatigue cause the same effect when looking from the point of view of the IT Consumerization in the corporate environment? The research addresses these questions through two techniques: a laddering and a survey. Albeit tenuously, the results provide evidence that consumption motivated by IT Fashion leads to Feature Fatigue. This study contributes to management research by attempting at the phenomenon described from a multidisciplinary perspective, also contributing to management practice, specifically for marketing managers trying to understand the experiences and expectations of consumers, and also for IT managers engaged in the design of governance policies regarding the use of personal devices by employees in this context.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.10 n.4 20152015-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242015000400007en10.4067/S0718-27242015000400007
institution Scielo Chile
collection Scielo Chile
language English
topic feature fatigue
IT fashion
IT consumerization
spellingShingle feature fatigue
IT fashion
IT consumerization
Slongo,Luiz Antonio
Blanck,Mery
Brinkhues,Rafael Alfonso
Mello Oliveira,Rafael
Feature Fatigue, IT Fashion and IT Consumerization: Is There a Relationship?
description Based on the concepts of Feature Fatigue, IT Fashion and IT Consumerization, this paper aims to investigate the relationships between them answering two questions: (1) does the phenomenon of IT Fashion result in Feature Fatigue? (2) Will the concept of Feature Fatigue cause the same effect when looking from the point of view of the IT Consumerization in the corporate environment? The research addresses these questions through two techniques: a laddering and a survey. Albeit tenuously, the results provide evidence that consumption motivated by IT Fashion leads to Feature Fatigue. This study contributes to management research by attempting at the phenomenon described from a multidisciplinary perspective, also contributing to management practice, specifically for marketing managers trying to understand the experiences and expectations of consumers, and also for IT managers engaged in the design of governance policies regarding the use of personal devices by employees in this context.
author Slongo,Luiz Antonio
Blanck,Mery
Brinkhues,Rafael Alfonso
Mello Oliveira,Rafael
author_facet Slongo,Luiz Antonio
Blanck,Mery
Brinkhues,Rafael Alfonso
Mello Oliveira,Rafael
author_sort Slongo,Luiz Antonio
title Feature Fatigue, IT Fashion and IT Consumerization: Is There a Relationship?
title_short Feature Fatigue, IT Fashion and IT Consumerization: Is There a Relationship?
title_full Feature Fatigue, IT Fashion and IT Consumerization: Is There a Relationship?
title_fullStr Feature Fatigue, IT Fashion and IT Consumerization: Is There a Relationship?
title_full_unstemmed Feature Fatigue, IT Fashion and IT Consumerization: Is There a Relationship?
title_sort feature fatigue, it fashion and it consumerization: is there a relationship?
publisher Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate 2015
url http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242015000400007
work_keys_str_mv AT slongoluizantonio featurefatigueitfashionanditconsumerizationistherearelationship
AT blanckmery featurefatigueitfashionanditconsumerizationistherearelationship
AT brinkhuesrafaelalfonso featurefatigueitfashionanditconsumerizationistherearelationship
AT mellooliveirarafael featurefatigueitfashionanditconsumerizationistherearelationship
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