Integrating Technology, Management and Marketing Innovation through Open Innovation Models

This paper explores, through a company case study, the importance of innovation for the competitive development of a company and how the adoption of an open innovation strategy could be effective to face typical barriers associated with the implementation of such processes. The case analysis shows t...

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Autores principales:	Vega-Jurado,Jaider, Juliao-Esparragoza,David, Paternina-Arboleda,Carlos D, Velez,Milena C
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2015
Materias:	Open innovation technology innovation innovation in marketing University-Industry-Government relationship
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242015000400009
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spelling	oai:scielo:S0718-272420150004000092016-10-25Integrating Technology, Management and Marketing Innovation through Open Innovation ModelsVega-Jurado,JaiderJuliao-Esparragoza,DavidPaternina-Arboleda,Carlos DVelez,Milena C Open innovation technology innovation innovation in marketing University-Industry-Government relationship This paper explores, through a company case study, the importance of innovation for the competitive development of a company and how the adoption of an open innovation strategy could be effective to face typical barriers associated with the implementation of such processes. The case analysis shows the importance of the University-Industry relationship and the relevant role that the government plays in fomenting these relationships. Likewise, we point out the value of adopting an integral vision of the innovation process that not only considers its technological dimension (new product development), but also the elements associated to marketing and organizational change practices. The case studied herein exemplifies the systemic character of innovation and the relevance it has for companies, particularly for SME's, to open its innovation strategy and integrate themselves with other actors to leverage its cognitive and financial resources as well as to explore new routes to bring the best of its internal technological capacities.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.10 n.4 20152015-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242015000400009en10.4067/S0718-27242015000400009
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Open innovation technology innovation innovation in marketing University-Industry-Government relationship
spellingShingle	Open innovation technology innovation innovation in marketing University-Industry-Government relationship Vega-Jurado,Jaider Juliao-Esparragoza,David Paternina-Arboleda,Carlos D Velez,Milena C Integrating Technology, Management and Marketing Innovation through Open Innovation Models
description	This paper explores, through a company case study, the importance of innovation for the competitive development of a company and how the adoption of an open innovation strategy could be effective to face typical barriers associated with the implementation of such processes. The case analysis shows the importance of the University-Industry relationship and the relevant role that the government plays in fomenting these relationships. Likewise, we point out the value of adopting an integral vision of the innovation process that not only considers its technological dimension (new product development), but also the elements associated to marketing and organizational change practices. The case studied herein exemplifies the systemic character of innovation and the relevance it has for companies, particularly for SME's, to open its innovation strategy and integrate themselves with other actors to leverage its cognitive and financial resources as well as to explore new routes to bring the best of its internal technological capacities.
author	Vega-Jurado,Jaider Juliao-Esparragoza,David Paternina-Arboleda,Carlos D Velez,Milena C
author_facet	Vega-Jurado,Jaider Juliao-Esparragoza,David Paternina-Arboleda,Carlos D Velez,Milena C
author_sort	Vega-Jurado,Jaider
title	Integrating Technology, Management and Marketing Innovation through Open Innovation Models
title_short	Integrating Technology, Management and Marketing Innovation through Open Innovation Models
title_full	Integrating Technology, Management and Marketing Innovation through Open Innovation Models
title_fullStr	Integrating Technology, Management and Marketing Innovation through Open Innovation Models
title_full_unstemmed	Integrating Technology, Management and Marketing Innovation through Open Innovation Models
title_sort	integrating technology, management and marketing innovation through open innovation models
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2015
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242015000400009
work_keys_str_mv	AT vegajuradojaider integratingtechnologymanagementandmarketinginnovationthroughopeninnovationmodels AT juliaoesparragozadavid integratingtechnologymanagementandmarketinginnovationthroughopeninnovationmodels AT paterninaarboledacarlosd integratingtechnologymanagementandmarketinginnovationthroughopeninnovationmodels AT velezmilenac integratingtechnologymanagementandmarketinginnovationthroughopeninnovationmodels
_version_	1714203267249995776

Integrating Technology, Management and Marketing Innovation through Open Innovation Models

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