Open Innovation and Business Model: A Brazilian Company Case Study

Open Innovation is increasingly being introduced in international and national organizations for the creation of value. Open innovation is a practical tool, requiring new strategies and decisions from managers for the exploitation of innovative activities. The basic question that this study seeks to...

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Autores principales: Alves Aranha,Elzo, Prado Garcia,Neuza Abudd, Corrêa,Giselle
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2015
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242015000400010
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spelling oai:scielo:S0718-272420150004000102016-10-25Open Innovation and Business Model: A Brazilian Company Case StudyAlves Aranha,ElzoPrado Garcia,Neuza AbuddCorrêa,Giselle open innovation open business model internal and external sources of knowledge partnerships Open Innovation is increasingly being introduced in international and national organizations for the creation of value. Open innovation is a practical tool, requiring new strategies and decisions from managers for the exploitation of innovative activities. The basic question that this study seeks to answer is linked to the practice of open innovation in connection with the open business model geared towards the creation of value in a Brazilian company. This paper aims to present a case study that illustrates how open innovation offers resources to change the open business model in order to create value for the Brazilian company. The case study method of a company in the sector of pharma-chemical products was used. The results indicate that internal sources of knowledge, external sources of knowledge and accentuate working partnerships were adopted by company as strategies to offer resources to change the open business model in order to create value.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.10 n.4 20152015-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242015000400010en10.4067/S0718-27242015000400010
institution Scielo Chile
collection Scielo Chile
language English
topic open innovation
open business model
internal and external sources of knowledge
partnerships
spellingShingle open innovation
open business model
internal and external sources of knowledge
partnerships
Alves Aranha,Elzo
Prado Garcia,Neuza Abudd
Corrêa,Giselle
Open Innovation and Business Model: A Brazilian Company Case Study
description Open Innovation is increasingly being introduced in international and national organizations for the creation of value. Open innovation is a practical tool, requiring new strategies and decisions from managers for the exploitation of innovative activities. The basic question that this study seeks to answer is linked to the practice of open innovation in connection with the open business model geared towards the creation of value in a Brazilian company. This paper aims to present a case study that illustrates how open innovation offers resources to change the open business model in order to create value for the Brazilian company. The case study method of a company in the sector of pharma-chemical products was used. The results indicate that internal sources of knowledge, external sources of knowledge and accentuate working partnerships were adopted by company as strategies to offer resources to change the open business model in order to create value.
author Alves Aranha,Elzo
Prado Garcia,Neuza Abudd
Corrêa,Giselle
author_facet Alves Aranha,Elzo
Prado Garcia,Neuza Abudd
Corrêa,Giselle
author_sort Alves Aranha,Elzo
title Open Innovation and Business Model: A Brazilian Company Case Study
title_short Open Innovation and Business Model: A Brazilian Company Case Study
title_full Open Innovation and Business Model: A Brazilian Company Case Study
title_fullStr Open Innovation and Business Model: A Brazilian Company Case Study
title_full_unstemmed Open Innovation and Business Model: A Brazilian Company Case Study
title_sort open innovation and business model: a brazilian company case study
publisher Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate 2015
url http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242015000400010
work_keys_str_mv AT alvesaranhaelzo openinnovationandbusinessmodelabraziliancompanycasestudy
AT pradogarcianeuzaabudd openinnovationandbusinessmodelabraziliancompanycasestudy
AT correagiselle openinnovationandbusinessmodelabraziliancompanycasestudy
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