Open Innovation and Business Model: A Brazilian Company Case Study
Open Innovation is increasingly being introduced in international and national organizations for the creation of value. Open innovation is a practical tool, requiring new strategies and decisions from managers for the exploitation of innovative activities. The basic question that this study seeks to...
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2015
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oai:scielo:S0718-272420150004000102016-10-25Open Innovation and Business Model: A Brazilian Company Case StudyAlves Aranha,ElzoPrado Garcia,Neuza AbuddCorrêa,Giselle open innovation open business model internal and external sources of knowledge partnerships Open Innovation is increasingly being introduced in international and national organizations for the creation of value. Open innovation is a practical tool, requiring new strategies and decisions from managers for the exploitation of innovative activities. The basic question that this study seeks to answer is linked to the practice of open innovation in connection with the open business model geared towards the creation of value in a Brazilian company. This paper aims to present a case study that illustrates how open innovation offers resources to change the open business model in order to create value for the Brazilian company. The case study method of a company in the sector of pharma-chemical products was used. The results indicate that internal sources of knowledge, external sources of knowledge and accentuate working partnerships were adopted by company as strategies to offer resources to change the open business model in order to create value.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.10 n.4 20152015-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242015000400010en10.4067/S0718-27242015000400010 |
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Scielo Chile |
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English |
topic |
open innovation open business model internal and external sources of knowledge partnerships |
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open innovation open business model internal and external sources of knowledge partnerships Alves Aranha,Elzo Prado Garcia,Neuza Abudd Corrêa,Giselle Open Innovation and Business Model: A Brazilian Company Case Study |
description |
Open Innovation is increasingly being introduced in international and national organizations for the creation of value. Open innovation is a practical tool, requiring new strategies and decisions from managers for the exploitation of innovative activities. The basic question that this study seeks to answer is linked to the practice of open innovation in connection with the open business model geared towards the creation of value in a Brazilian company. This paper aims to present a case study that illustrates how open innovation offers resources to change the open business model in order to create value for the Brazilian company. The case study method of a company in the sector of pharma-chemical products was used. The results indicate that internal sources of knowledge, external sources of knowledge and accentuate working partnerships were adopted by company as strategies to offer resources to change the open business model in order to create value. |
author |
Alves Aranha,Elzo Prado Garcia,Neuza Abudd Corrêa,Giselle |
author_facet |
Alves Aranha,Elzo Prado Garcia,Neuza Abudd Corrêa,Giselle |
author_sort |
Alves Aranha,Elzo |
title |
Open Innovation and Business Model: A Brazilian Company Case Study |
title_short |
Open Innovation and Business Model: A Brazilian Company Case Study |
title_full |
Open Innovation and Business Model: A Brazilian Company Case Study |
title_fullStr |
Open Innovation and Business Model: A Brazilian Company Case Study |
title_full_unstemmed |
Open Innovation and Business Model: A Brazilian Company Case Study |
title_sort |
open innovation and business model: a brazilian company case study |
publisher |
Universidad Alberto Hurtado. Facultad de Economía y Negocios |
publishDate |
2015 |
url |
http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242015000400010 |
work_keys_str_mv |
AT alvesaranhaelzo openinnovationandbusinessmodelabraziliancompanycasestudy AT pradogarcianeuzaabudd openinnovationandbusinessmodelabraziliancompanycasestudy AT correagiselle openinnovationandbusinessmodelabraziliancompanycasestudy |
_version_ |
1714203267433496576 |