Impact of Image and Satisfaction on Marketing Innovation

Colombia is a country that has achieved significant tourism growth in recent years. However, both research and empirical evidence about its tourism development is very limited. Marketing innovation in tourism enterprises is one of the keys to this country maintaining positive tourism development. Th...

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Detalles Bibliográficos
Autores principales:	Zuñiga-Collazos,Alexander, Castillo-Palacio,Marysol
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2016
Materias:	Marketing innovation tourism innovation image customer satisfaction Colombia
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242016000200007
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spelling	oai:scielo:S0718-272420160002000072016-07-12Impact of Image and Satisfaction on Marketing InnovationZuñiga-Collazos,AlexanderCastillo-Palacio,Marysol Marketing innovation tourism innovation image customer satisfaction Colombia Colombia is a country that has achieved significant tourism growth in recent years. However, both research and empirical evidence about its tourism development is very limited. Marketing innovation in tourism enterprises is one of the keys to this country maintaining positive tourism development. This empirical study analyzed marketing innovation in 364 of Colombia's tourism companies. The findings show that "satisfaction" in terms of application of innovative marketing strategies that improve customer satisfaction and "image" in terms of application of innovative marketing strategies that help to improve image of company's products and services have a significant relationship with marketing innovation of Colombia's tourist enterprises.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.11 n.2 20162016-06-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242016000200007en10.4067/S0718-27242016000200007
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Marketing innovation tourism innovation image customer satisfaction Colombia
spellingShingle	Marketing innovation tourism innovation image customer satisfaction Colombia Zuñiga-Collazos,Alexander Castillo-Palacio,Marysol Impact of Image and Satisfaction on Marketing Innovation
description	Colombia is a country that has achieved significant tourism growth in recent years. However, both research and empirical evidence about its tourism development is very limited. Marketing innovation in tourism enterprises is one of the keys to this country maintaining positive tourism development. This empirical study analyzed marketing innovation in 364 of Colombia's tourism companies. The findings show that "satisfaction" in terms of application of innovative marketing strategies that improve customer satisfaction and "image" in terms of application of innovative marketing strategies that help to improve image of company's products and services have a significant relationship with marketing innovation of Colombia's tourist enterprises.
author	Zuñiga-Collazos,Alexander Castillo-Palacio,Marysol
author_facet	Zuñiga-Collazos,Alexander Castillo-Palacio,Marysol
author_sort	Zuñiga-Collazos,Alexander
title	Impact of Image and Satisfaction on Marketing Innovation
title_short	Impact of Image and Satisfaction on Marketing Innovation
title_full	Impact of Image and Satisfaction on Marketing Innovation
title_fullStr	Impact of Image and Satisfaction on Marketing Innovation
title_full_unstemmed	Impact of Image and Satisfaction on Marketing Innovation
title_sort	impact of image and satisfaction on marketing innovation
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2016
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242016000200007
work_keys_str_mv	AT zunigacollazosalexander impactofimageandsatisfactiononmarketinginnovation AT castillopalaciomarysol impactofimageandsatisfactiononmarketinginnovation
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Impact of Image and Satisfaction on Marketing Innovation

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