Impact of Image and Satisfaction on Marketing Innovation

Colombia is a country that has achieved significant tourism growth in recent years. However, both research and empirical evidence about its tourism development is very limited. Marketing innovation in tourism enterprises is one of the keys to this country maintaining positive tourism development. Th...

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Autores principales: Zuñiga-Collazos,Alexander, Castillo-Palacio,Marysol
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2016
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242016000200007
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