Impact of Image and Satisfaction on Marketing Innovation
Colombia is a country that has achieved significant tourism growth in recent years. However, both research and empirical evidence about its tourism development is very limited. Marketing innovation in tourism enterprises is one of the keys to this country maintaining positive tourism development. Th...
Guardado en:
Autores principales: | Zuñiga-Collazos,Alexander, Castillo-Palacio,Marysol |
---|---|
Lenguaje: | English |
Publicado: |
Universidad Alberto Hurtado. Facultad de Economía y Negocios
2016
|
Materias: | |
Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242016000200007 |
Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Ejemplares similares
-
Integrated Marketing Communication and Customer Satisfaction as a function of Customer Loyalty with the Moderating role of Product Innovation Moderation
por: Muhammad Adnan, et al.
Publicado: (2021) -
Exploring the relationship of marketing & technological innovation on store equity, word of mouth and satisfaction
por: Amgad S. D. Khaled, et al.
Publicado: (2021) -
CSR Image and Customer Satisfaction: The Mediating Role of Customer Trust and Customer Loyalty
por: Saira Irfan, et al.
Publicado: (2021) -
Market Orientation and Innovators' Success: an Exploration of the Influence of Customer and Competitor Orientation
por: Lewrick,Michael, et al.
Publicado: (2011) -
The influence of store image on customer satisfaction: a case study of a shoe store
por: Tarsis Souza Silva, et al.
Publicado: (2010)