Social Networks as Enablers of Enterprise Creativity: Evidence from Portuguese Firms and Users

The present work analyzes the profiles of social networks' users, individuais and enterprises in Algarve (Portugal), having accomplished online questionnaires. Samples of 230 users and 70 firms were collected. According to data obtained there are different behaviors. Users' results highlig...

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Autores principales:	Fernandes,Silvia, Belo,Ana
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2016
Materias:	social networks users firms profiles behaviors
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242016000200008
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spelling	oai:scielo:S0718-272420160002000082016-07-12Social Networks as Enablers of Enterprise Creativity: Evidence from Portuguese Firms and UsersFernandes,SilviaBelo,Ana social networks users firms profiles behaviors The present work analyzes the profiles of social networks' users, individuais and enterprises in Algarve (Portugal), having accomplished online questionnaires. Samples of 230 users and 70 firms were collected. According to data obtained there are different behaviors. Users' results highlight the need of harnessing the potential of recruitment and business projects through social networks, as searching for knowledge, communication and professional relations are expressive. Firms' results reveal two types of social networks' use: 1) knowledge search, interact with customers, launch new products; and 2) potential for marketing. Users' desire of expressing own ideas and being creative had low importance. In social networks they auscultate more about what others are doing than revealing own aspirations. Here firms can act in order to shape users ' attitudes and preferences to their creativity. Thus, enterprises can use the first level of social networks (knowledge and product-customer interaction) in order to enhance the second level (marketing and innovation).info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.11 n.2 20162016-06-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242016000200008en10.4067/S0718-27242016000200008
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	social networks users firms profiles behaviors
spellingShingle	social networks users firms profiles behaviors Fernandes,Silvia Belo,Ana Social Networks as Enablers of Enterprise Creativity: Evidence from Portuguese Firms and Users
description	The present work analyzes the profiles of social networks' users, individuais and enterprises in Algarve (Portugal), having accomplished online questionnaires. Samples of 230 users and 70 firms were collected. According to data obtained there are different behaviors. Users' results highlight the need of harnessing the potential of recruitment and business projects through social networks, as searching for knowledge, communication and professional relations are expressive. Firms' results reveal two types of social networks' use: 1) knowledge search, interact with customers, launch new products; and 2) potential for marketing. Users' desire of expressing own ideas and being creative had low importance. In social networks they auscultate more about what others are doing than revealing own aspirations. Here firms can act in order to shape users ' attitudes and preferences to their creativity. Thus, enterprises can use the first level of social networks (knowledge and product-customer interaction) in order to enhance the second level (marketing and innovation).
author	Fernandes,Silvia Belo,Ana
author_facet	Fernandes,Silvia Belo,Ana
author_sort	Fernandes,Silvia
title	Social Networks as Enablers of Enterprise Creativity: Evidence from Portuguese Firms and Users
title_short	Social Networks as Enablers of Enterprise Creativity: Evidence from Portuguese Firms and Users
title_full	Social Networks as Enablers of Enterprise Creativity: Evidence from Portuguese Firms and Users
title_fullStr	Social Networks as Enablers of Enterprise Creativity: Evidence from Portuguese Firms and Users
title_full_unstemmed	Social Networks as Enablers of Enterprise Creativity: Evidence from Portuguese Firms and Users
title_sort	social networks as enablers of enterprise creativity: evidence from portuguese firms and users
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2016
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242016000200008
work_keys_str_mv	AT fernandessilvia socialnetworksasenablersofenterprisecreativityevidencefromportuguesefirmsandusers AT beloana socialnetworksasenablersofenterprisecreativityevidencefromportuguesefirmsandusers
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Social Networks as Enablers of Enterprise Creativity: Evidence from Portuguese Firms and Users

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