Gehani,Ray R. (2016). Corporate Brand Value Shifting from Identity to Innovation Capability: From Coca-Cola to Apple. Universidad Alberto Hurtado. Facultad de Economía y Negocios.
Chicago Style (17th ed.) CitationGehani,Ray R. Corporate Brand Value Shifting from Identity to Innovation Capability: From Coca-Cola to Apple. Universidad Alberto Hurtado. Facultad de Economía y Negocios, 2016.
MLA (8th ed.) CitationGehani,Ray R. Corporate Brand Value Shifting from Identity to Innovation Capability: From Coca-Cola to Apple. Universidad Alberto Hurtado. Facultad de Economía y Negocios, 2016.
Warning: These citations may not always be 100% accurate.