Associations for Disruptiveness: The Pirate Bay vs. Spotify
Most studies on disruptive innovations adopt technology-centric assumptions when explaining how industries are affected by a technology's creative destruction. This paper argues that the power of a technology lies in how it performatively associates with the cultural and social norms of the wid...
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| Autores principales: | , |
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| Lenguaje: | English |
| Publicado: |
Universidad Alberto Hurtado. Facultad de Economía y Negocios
2016
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| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242016000300005 |
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| Sumario: | Most studies on disruptive innovations adopt technology-centric assumptions when explaining how industries are affected by a technology's creative destruction. This paper argues that the power of a technology lies in how it performatively associates with the cultural and social norms of the wider society. Hence, a technology is not disruptive or sustaining in itself but is potentially a productive outcome of network linkages with other social and material elements. To illustrate this claim, two digital music services will be analyzed, respectively a misfit and a maverick both challenging mainstream providers of music - The Pirate Bay and Spotify - in relation to each other and how they are positioned toward the transformation of the music industry as a whole. |
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