Evaluation of Open Innovation in B2B from a Company Culture Perspective

This article is written for innovation managers, business developers or employees in similar positions in a company selling in a B2B environment. Decision criteria are presented which will help to find the right open innovation tool for the desired goals and also for the given company culture. Aimin...

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Autores principales: Katsikis,Nikolaos, Lang,Alexander, Debreczeny,Csaba
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2016
Materias:
B2B
Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242016000300011
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spelling oai:scielo:S0718-272420160003000112016-11-11Evaluation of Open Innovation in B2B from a Company Culture PerspectiveKatsikis,NikolaosLang,AlexanderDebreczeny,Csaba Open Innovation B2B Decision Criteria Innovation Culture Company Culture This article is written for innovation managers, business developers or employees in similar positions in a company selling in a B2B environment. Decision criteria are presented which will help to find the right open innovation tool for the desired goals and also for the given company culture. Aiming to increase business successfully by involving externals cannot be seen independently of the attitude and openness of an organization as a whole to this approach.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.11 n.3 20162016-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242016000300011en10.4067/S0718-27242016000300011
institution Scielo Chile
collection Scielo Chile
language English
topic Open Innovation
B2B
Decision Criteria
Innovation Culture
Company Culture
spellingShingle Open Innovation
B2B
Decision Criteria
Innovation Culture
Company Culture
Katsikis,Nikolaos
Lang,Alexander
Debreczeny,Csaba
Evaluation of Open Innovation in B2B from a Company Culture Perspective
description This article is written for innovation managers, business developers or employees in similar positions in a company selling in a B2B environment. Decision criteria are presented which will help to find the right open innovation tool for the desired goals and also for the given company culture. Aiming to increase business successfully by involving externals cannot be seen independently of the attitude and openness of an organization as a whole to this approach.
author Katsikis,Nikolaos
Lang,Alexander
Debreczeny,Csaba
author_facet Katsikis,Nikolaos
Lang,Alexander
Debreczeny,Csaba
author_sort Katsikis,Nikolaos
title Evaluation of Open Innovation in B2B from a Company Culture Perspective
title_short Evaluation of Open Innovation in B2B from a Company Culture Perspective
title_full Evaluation of Open Innovation in B2B from a Company Culture Perspective
title_fullStr Evaluation of Open Innovation in B2B from a Company Culture Perspective
title_full_unstemmed Evaluation of Open Innovation in B2B from a Company Culture Perspective
title_sort evaluation of open innovation in b2b from a company culture perspective
publisher Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate 2016
url http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242016000300011
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AT langalexander evaluationofopeninnovationinb2bfromacompanycultureperspective
AT debreczenycsaba evaluationofopeninnovationinb2bfromacompanycultureperspective
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