Evaluation of Open Innovation in B2B from a Company Culture Perspective

Evaluation of Open Innovation in B2B from a Company Culture Perspective

This article is written for innovation managers, business developers or employees in similar positions in a company selling in a B2B environment. Decision criteria are presented which will help to find the right open innovation tool for the desired goals and also for the given company culture. Aimin...

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Autores principales: Katsikis,Nikolaos, Lang,Alexander, Debreczeny,Csaba
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2016
Materias:
Open Innovation
B2B
Decision Criteria
Innovation Culture
Company Culture
Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242016000300011
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