Technology Epiphany and an Integrated Product and Service
This study aims at exploring how an integrated product and service contributes to achieving Innovation of Meaning (IoM) or technology epiphany. Existing IoM studies have focused on intended meaning (as defined in new product development) and ignored the received meaning that users reconstruct. The p...
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| Lenguaje: | English |
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2017
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| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242017000200005 |
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oai:scielo:S0718-272420170002000052017-08-10Technology Epiphany and an Integrated Product and ServiceGoto,Satoru innovation of meaning technology epiphany service context emotion This study aims at exploring how an integrated product and service contributes to achieving Innovation of Meaning (IoM) or technology epiphany. Existing IoM studies have focused on intended meaning (as defined in new product development) and ignored the received meaning that users reconstruct. The process by which a user assigns meaning to things can not only be static but also dynamic. This study focuses on integrated products and contexts offered by services and analyses the case of Japan’s largest manufacturer of ankle-foot orthoses. The results show that the service guides the users to reconstruct the meaning in dynamic cognitive processes and use the metaphors that contribute to the consistency between products and services.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.12 n.2 20172017-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242017000200005en10.4067/S0718-27242017000200005 |
| institution |
Scielo Chile |
| collection |
Scielo Chile |
| language |
English |
| topic |
innovation of meaning technology epiphany service context emotion |
| spellingShingle |
innovation of meaning technology epiphany service context emotion Goto,Satoru Technology Epiphany and an Integrated Product and Service |
| description |
This study aims at exploring how an integrated product and service contributes to achieving Innovation of Meaning (IoM) or technology epiphany. Existing IoM studies have focused on intended meaning (as defined in new product development) and ignored the received meaning that users reconstruct. The process by which a user assigns meaning to things can not only be static but also dynamic. This study focuses on integrated products and contexts offered by services and analyses the case of Japan’s largest manufacturer of ankle-foot orthoses. The results show that the service guides the users to reconstruct the meaning in dynamic cognitive processes and use the metaphors that contribute to the consistency between products and services. |
| author |
Goto,Satoru |
| author_facet |
Goto,Satoru |
| author_sort |
Goto,Satoru |
| title |
Technology Epiphany and an Integrated Product and Service |
| title_short |
Technology Epiphany and an Integrated Product and Service |
| title_full |
Technology Epiphany and an Integrated Product and Service |
| title_fullStr |
Technology Epiphany and an Integrated Product and Service |
| title_full_unstemmed |
Technology Epiphany and an Integrated Product and Service |
| title_sort |
technology epiphany and an integrated product and service |
| publisher |
Universidad Alberto Hurtado. Facultad de Economía y Negocios |
| publishDate |
2017 |
| url |
http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242017000200005 |
| work_keys_str_mv |
AT gotosatoru technologyepiphanyandanintegratedproductandservice |
| _version_ |
1714203280151674880 |