Technology Epiphany and an Integrated Product and Service
This study aims at exploring how an integrated product and service contributes to achieving Innovation of Meaning (IoM) or technology epiphany. Existing IoM studies have focused on intended meaning (as defined in new product development) and ignored the received meaning that users reconstruct. The p...
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| Autor principal: | |
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| Lenguaje: | English |
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2017
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| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242017000200005 |
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