Gender roles in social network sites from generation Y

One of the fundamental and most commonly used communication tools by the generation Y or Millennials are online social networks. The first objective of this study is to model the effects that exercise social participation, community integration and trust in community satisfaction, as an antecedent o...

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Autores principales:	Rondán-Cataluña,Francisco Javier, Sanz-Altamira,Borja, Peral-Peral,Begoña
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2017
Materias:	sex roles masculinity femininity androgyny social networking sites (SNS) Generation Y
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242017000400001
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spelling	oai:scielo:S0718-272420170004000012018-01-22Gender roles in social network sites from generation YRondán-Cataluña,Francisco JavierSanz-Altamira,BorjaPeral-Peral,Begoña sex roles masculinity femininity androgyny social networking sites (SNS) Generation Y One of the fundamental and most commonly used communication tools by the generation Y or Millennials are online social networks. The first objective of this study is to model the effects that exercise social participation, community integration and trust in community satisfaction, as an antecedent of routinization. Besides, we propose as a second objective checking if gender roles proposed to underlie the different behaviors that develop social network users. An empirical study was carried out on a sample of 1,448 undergraduate students that are SNS users from Generation Y. First, we applied a structural equation modeling approach to test the proposed model. Second, we followed a methodology using a scale of masculinity and femininity to categorize the sample obtaining three groups: feminine, masculine, and androgynous.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.12 n.4 20172017-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242017000400001en10.4067/S0718-27242017000400001
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	sex roles masculinity femininity androgyny social networking sites (SNS) Generation Y
spellingShingle	sex roles masculinity femininity androgyny social networking sites (SNS) Generation Y Rondán-Cataluña,Francisco Javier Sanz-Altamira,Borja Peral-Peral,Begoña Gender roles in social network sites from generation Y
description	One of the fundamental and most commonly used communication tools by the generation Y or Millennials are online social networks. The first objective of this study is to model the effects that exercise social participation, community integration and trust in community satisfaction, as an antecedent of routinization. Besides, we propose as a second objective checking if gender roles proposed to underlie the different behaviors that develop social network users. An empirical study was carried out on a sample of 1,448 undergraduate students that are SNS users from Generation Y. First, we applied a structural equation modeling approach to test the proposed model. Second, we followed a methodology using a scale of masculinity and femininity to categorize the sample obtaining three groups: feminine, masculine, and androgynous.
author	Rondán-Cataluña,Francisco Javier Sanz-Altamira,Borja Peral-Peral,Begoña
author_facet	Rondán-Cataluña,Francisco Javier Sanz-Altamira,Borja Peral-Peral,Begoña
author_sort	Rondán-Cataluña,Francisco Javier
title	Gender roles in social network sites from generation Y
title_short	Gender roles in social network sites from generation Y
title_full	Gender roles in social network sites from generation Y
title_fullStr	Gender roles in social network sites from generation Y
title_full_unstemmed	Gender roles in social network sites from generation Y
title_sort	gender roles in social network sites from generation y
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2017
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242017000400001
work_keys_str_mv	AT rondancatalunafranciscojavier genderrolesinsocialnetworksitesfromgenerationy AT sanzaltamiraborja genderrolesinsocialnetworksitesfromgenerationy AT peralperalbegona genderrolesinsocialnetworksitesfromgenerationy
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Gender roles in social network sites from generation Y

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