Try Before You Buy: How to Design Information Systems to Enhance Consumer Willingness to Test Sustainable Innovations

Abstract: More and more business organizations recognize the relevance of sustainable innovations as driving factor for their corporate strategies, products and processes. But while the concept of sustainability is generally ratified by employees and consumers, their willingness to actually use or b...

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Autores principales:	Stryja,Carola, Satzger,Gerhard
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2018
Materias:	sustainable innovation e-car, interview study barriers trial decision design
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242018000100019
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spelling	oai:scielo:S0718-272420180001000192018-05-22Try Before You Buy: How to Design Information Systems to Enhance Consumer Willingness to Test Sustainable InnovationsStryja,CarolaSatzger,Gerhard sustainable innovation e-car, interview study barriers trial decision design Abstract: More and more business organizations recognize the relevance of sustainable innovations as driving factor for their corporate strategies, products and processes. But while the concept of sustainability is generally ratified by employees and consumers, their willingness to actually use or buy such innovations can be low. One of the most important facilitators for the adoption of innovations is self-experience generated by testing the innovation. This paper provides insight on how sustainable innovation testing affects consumer mindsets and which barriers consumers face when considering testing a sustainable innovation. The study draws on the data from an in-depth interview study with seven providers and consumers of electric cars (as sustainable innovation) in business and private environments. Insights about the nature of consumer’s willingness to test are extracted and recommendations for the design and use of information systems as facilitators for testing sustainable innovations are derived.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.13 n.1 20182018-05-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242018000100019en10.4067/S0718-27242018000100019
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	sustainable innovation e-car, interview study barriers trial decision design
spellingShingle	sustainable innovation e-car, interview study barriers trial decision design Stryja,Carola Satzger,Gerhard Try Before You Buy: How to Design Information Systems to Enhance Consumer Willingness to Test Sustainable Innovations
description	Abstract: More and more business organizations recognize the relevance of sustainable innovations as driving factor for their corporate strategies, products and processes. But while the concept of sustainability is generally ratified by employees and consumers, their willingness to actually use or buy such innovations can be low. One of the most important facilitators for the adoption of innovations is self-experience generated by testing the innovation. This paper provides insight on how sustainable innovation testing affects consumer mindsets and which barriers consumers face when considering testing a sustainable innovation. The study draws on the data from an in-depth interview study with seven providers and consumers of electric cars (as sustainable innovation) in business and private environments. Insights about the nature of consumer’s willingness to test are extracted and recommendations for the design and use of information systems as facilitators for testing sustainable innovations are derived.
author	Stryja,Carola Satzger,Gerhard
author_facet	Stryja,Carola Satzger,Gerhard
author_sort	Stryja,Carola
title	Try Before You Buy: How to Design Information Systems to Enhance Consumer Willingness to Test Sustainable Innovations
title_short	Try Before You Buy: How to Design Information Systems to Enhance Consumer Willingness to Test Sustainable Innovations
title_full	Try Before You Buy: How to Design Information Systems to Enhance Consumer Willingness to Test Sustainable Innovations
title_fullStr	Try Before You Buy: How to Design Information Systems to Enhance Consumer Willingness to Test Sustainable Innovations
title_full_unstemmed	Try Before You Buy: How to Design Information Systems to Enhance Consumer Willingness to Test Sustainable Innovations
title_sort	try before you buy: how to design information systems to enhance consumer willingness to test sustainable innovations
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2018
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242018000100019
work_keys_str_mv	AT stryjacarola trybeforeyoubuyhowtodesigninformationsystemstoenhanceconsumerwillingnesstotestsustainableinnovations AT satzgergerhard trybeforeyoubuyhowtodesigninformationsystemstoenhanceconsumerwillingnesstotestsustainableinnovations
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Try Before You Buy: How to Design Information Systems to Enhance Consumer Willingness to Test Sustainable Innovations

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