Causation and Effectuation: An Exploratory Study of New Zealand Entrepreneurs

Abstract: The aim of this paper is to explore the decision-making processes of causation and effectuation within New Zealand entrepreneurs. Oneon-one, semi structured interviews were conducted to investigate; the extent of Causation and Effectuation followed by entrepreneurial start-ups in years fou...

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Autores principales: Pfeffer,Lauren, Khan,Mohammad Saud
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2018
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242018000100027
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Sumario:Abstract: The aim of this paper is to explore the decision-making processes of causation and effectuation within New Zealand entrepreneurs. Oneon-one, semi structured interviews were conducted to investigate; the extent of Causation and Effectuation followed by entrepreneurial start-ups in years four to eight of operation? In Addition, whether decision-making process and perceptions of market uncertainty differ across industries? Findings indicate that effectuation was predominantly followed. This research extrapolates new, key themes regarding decision-making. The decision-making process was largely seen as entirely subjective and dependent on the personality of the entrepreneur, their opportunity recognition experience and ideals of running the business.