Social Technology Enhancing the Town Centre Management Attractiveness

Abstract: The article describes the social technology’s role in the TCM attractiveness from the retailers’ perspective. The exploratory research experience in Sweden during different periods between 2012 and 2016 includes contributions of the literature, direct interviews and ana...

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Autores principales:	Caboni,Federica, Bruni,Roberto
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2018
Materias:	Town Centre Management social commerce attractiveness belonging
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242018000100048
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spelling	oai:scielo:S0718-272420180001000482018-05-22Social Technology Enhancing the Town Centre Management AttractivenessCaboni,FedericaBruni,Roberto Town Centre Management social commerce attractiveness belonging Abstract: The article describes the social technology’s role in the TCM attractiveness from the retailers’ perspective. The exploratory research experience in Sweden during different periods between 2012 and 2016 includes contributions of the literature, direct interviews and analysis of the TCM’s websites. The state-of-the-art of social commerce perception by managers and retailers is defined, and specific evidences are given through research. An interpretation of the concept of attractiveness of the TCM is presented to explain how social commerce could affect this property. Dissonance between opinions and statements of TCM stakeholders are discussed, and the will to use social commerce to increase opportunities for TCM is, in general, declared by retailers, but it is not realized in practice in management activities. A comparative empirical exploration between different countries could be conducted in future. This paper explores the actual situation in the use of website sustaining that the social commerce and the social networks are able to go beyond the supporting of commerce activity and they are able to support the TCM attractiveness and place attachment.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.13 n.1 20182018-05-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242018000100048en10.4067/S0718-27242018000100048
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Town Centre Management social commerce attractiveness belonging
spellingShingle	Town Centre Management social commerce attractiveness belonging Caboni,Federica Bruni,Roberto Social Technology Enhancing the Town Centre Management Attractiveness
description	Abstract: The article describes the social technology’s role in the TCM attractiveness from the retailers’ perspective. The exploratory research experience in Sweden during different periods between 2012 and 2016 includes contributions of the literature, direct interviews and analysis of the TCM’s websites. The state-of-the-art of social commerce perception by managers and retailers is defined, and specific evidences are given through research. An interpretation of the concept of attractiveness of the TCM is presented to explain how social commerce could affect this property. Dissonance between opinions and statements of TCM stakeholders are discussed, and the will to use social commerce to increase opportunities for TCM is, in general, declared by retailers, but it is not realized in practice in management activities. A comparative empirical exploration between different countries could be conducted in future. This paper explores the actual situation in the use of website sustaining that the social commerce and the social networks are able to go beyond the supporting of commerce activity and they are able to support the TCM attractiveness and place attachment.
author	Caboni,Federica Bruni,Roberto
author_facet	Caboni,Federica Bruni,Roberto
author_sort	Caboni,Federica
title	Social Technology Enhancing the Town Centre Management Attractiveness
title_short	Social Technology Enhancing the Town Centre Management Attractiveness
title_full	Social Technology Enhancing the Town Centre Management Attractiveness
title_fullStr	Social Technology Enhancing the Town Centre Management Attractiveness
title_full_unstemmed	Social Technology Enhancing the Town Centre Management Attractiveness
title_sort	social technology enhancing the town centre management attractiveness
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2018
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242018000100048
work_keys_str_mv	AT cabonifederica socialtechnologyenhancingthetowncentremanagementattractiveness AT bruniroberto socialtechnologyenhancingthetowncentremanagementattractiveness
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Social Technology Enhancing the Town Centre Management Attractiveness

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