Does Investment in Advertising Boost Economic Performance? Firm-Level Evidence of Ecuadorian Manufacturing
Abstract: This paper examines how the firm´s advertising investments are related to different measures of economic and productivity performance during 2007 - 2017 in Ecuadorian manufacturing. Particularly, this study analyzes if firms that have advertising investments have better economic and produc...
Guardado en:
| Autor principal: | |
|---|---|
| Lenguaje: | Spanish / Castilian |
| Publicado: |
Universidad Alberto Hurtado. Facultad de Economía y Negocios
2019
|
| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242019000400100 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|